NewswireToday - /newswire/ -
Washington, DC, United States, 2007/09/13 - LLE - Language Services continues their commitment to the financial services sector as a key sponsor of the American Bankers Association Marketing Conference.
LLE - Language Services, a leading provider of 24-hour telephone interpretation, document and email translation, language proficiency testing and fluency assessment, will be a featured exhibitor and sponsor of the American Bankers Association 2007 Marketing (ABA) Conference, September 16-18, 2007. The banking industry’s premier marketing communications event will be held in Baltimore, MD and will be attended by hundreds of leading marketing professionals within the financial services industry. LLE will be addressing how the financial services sector can reach and maintain their limited English proficient (LEP) market.
“LLE is honored and excited to partner with such a premier organization and event,” states Clyde Anderson, Vice President of Marketing for LLE - Language Services. “With nearly 56 million Americans having the inability or limited capacity to speak or understand English, financial institutions are faced with severe language barriers. Imagine how confused and frustrating a non-English speaking customer would be if their loan document or financial portfolio was only available in English, or the bank teller did not speak their language? How do you serve them fast and efficiently with sensitivity?”
The American Bankers Association reports that over 91,000 bank offices and branches exist in the United States. “Consumers and businesses alike,” continues Anderson, “have the ability to “shop around” for their bank of choice; one that fits their lifestyle, language and culture. As the LEP market expands, bankers must be very proactive in the ways they reach out to and communicate with their customer base. LLE is able to help the financial services sector rapidly respond to their limited English proficient market through any communication channel in over 150 different languages in an extremely cost-effective manner.”
The American Bankers Association was founded in 1875 and represents banks of all sizes on the issues and trends facing the financial services sector and their customers. LLE’s sponsorship follows their recent announcement of their efforts to help financial institutions accurately and effectively serve their immigrant market.
For over 28 years, LLE has enabled over 1,600 organizations across the world the ability to deliver understanding to their non-English speaking prospects and customers. Interested parties who wish to learn more are encouraged to contact LLE at 877-405-8764.
LLE - Language Services (lle-inc.com) provides technology supported communications solutions to nearly 1,600 clients worldwide. With an integrated community of over 3,000 linguists under contract and dedicated language professionals specializing in over 150 different languages, LLE provides accurate and reliable telephone and face-to-face interpretation, document and e-mail translation, language education, proficiency testing and fluency assessment. Since 1979, LLE has been recognized as a leading language services provider to government, business and non-profit organizations. LLE is a woman-owned business with headquarters in Washington, DC, and a language technology center in Winchester, VA.