AT&T was the overwhelming favorite wireless service provider among CXOs – all types of C-level Executives - beating its nearest competitor by five percent in a comprehensive survey.
In fact, AT&T leads in the majority of the wireless service provider categories tested. Notably, 43 percent of U.S. CXOs think AT&T offers the best call rates while only 23 percent choose the nearest competitor. AT&T also was recognized in the survey as the leader in network coverage, package deals, download services, SMS alerts, security, and customer care. Compared to last year’s research, significantly greater numbers of CXOs consider AT&T the best in most wireless service provider categories.
"This proves that AT&T is committed to providing better service to its customers and as a result, has enhanced its position in the highly competitive U.S. wireless service market," says Tonya Fowler, Frost & Sullivan Director of Competitive Benchmarking Services. "AT&T has earned the top preference among business leaders, which is a demanding and powerful reference group with the ability to influence purchase decisions and enhance credibility for companies’ products and services."
AT&T owes this success to careful strategizing to its business clients. AT&T’s wireless B2B organization, the Business Markets Group, is distinct from consumer operations, focused solely on the unique needs of business customers, with its own sales, customer care, and marketing organizations.
The company also has largely completed a two-year, $250 million program to overhaul entirely the company’s back-end billing, ordering, online and customer relationship management systems that serve wireless business customers, which has resulted in significant improvements in business customer satisfaction. And thus, AT&T offers optimum value to customers by providing world-class wireless technology and service.
"This honor from Frost & Sullivan is significant because it represents a validation by the business community – our customers – that our strategy of focusing on the unique needs of business customers is the correct one," said Kent Mathy, president, Business Markets Group for AT&T. "But there’s still more to do and we will work vigorously every day to continue building a business customer experience that is second to none."
Each year, Frost & Sullivan presents this Award to the company that has demonstrated excellence for its wireless service. The award recipient has distinguished itself through its proactive strategies that position it to emerge an industry leader.
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.
About Frost & Sullivan
Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics.
AT&T Inc. (att.com) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YellowPages.com organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings.
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