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AtHome America Attracts Major Investment from Joey Carter Well-Known Direct Selling Executive - AtHome America co-founders Wright and Brandau remain significant stockholders, executives and board members as Carter is named CEO and president - AtHome.com / PharrPR.com
AtHome America Attracts Major Investment from Joey Carter Well-Known Direct Selling Executive

 

NewswireToday - /newswire/ - Addison, TX, United States, 2007/09/11 - AtHome America co-founders Wright and Brandau remain significant stockholders, executives and board members as Carter is named CEO and president - AtHome.com / PharrPR.com.

   
 
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Mr. Joey Carter and AtHome America have announced that Mr. Carter has acquired controlling interest in the cmpany from long-time investor Jefferson Capital Partners. Under the terms of the transaction, Joey Carter will be named president and chief executive offer and AtHome America co-founders Ms. Becky Wright and Ms. Lisa Brandau will remain significant stockholders in the business. They will also continue to serve on the company's executive team as Executive Vice Presidents and members of the board of directors. Company headquarters will remain near Chicago, Illinois.

AtHome America is a fast growing, multi-million dollar direct selling company based in Alsip, Illinois. AtHome America specializes in the distribution of home decorative accessories and gifts sold directly to customers via their independent sales people, known as HomeStyle Specialists, at HomeShows held in the privacy of customers' homes or via the Internet. There are HomeStyle Specialists nationwide.

Mr. Carter is the president of Direct Selling Capital, Inc. and has mroe than 20 years of experience in the direct selling industry. Prior to forming Direct Selling Capital, Inc., he was chairman and CEO of Home Interiors & Gifts, where he led the company to sales in excess of $600 million with 100,000 consultants in the United States, Canada and Mexico. Mr. Carter has also served as chairman of the Direct Selling Association and as a director of the Direct Selling Education Foundation.

"Becky Wright and Lisa Brandau are respected peers in the direct selling industry whom I have known for years," said Joey Carter. "The wonderful traditions they have successfully established in AtHome America have created opportunity for women across the country and will serve as the foundation for building a great future together for both the AtHome HomeStyle Specialists and the Home Team members."

"We have admired Joey Carter's leadership as an icon in the direct selling industry for many years and have valued his counsel as we've built AtHome America," noted Becky Wright. "The possibility of joining forces to work strategically together to build on our great tradition toward an even greater future is exciting for us, our HomeStyle Specialists and our company."

Lisa Brandau explained, "Addiing Joey Carter's specialized expertise and notable success to the AtHome America executive team gives our company an even bigger opportunity to accomplish our mission of changing America one heart, one home, one family at a time."

The co-founders of AtHome America and Mr. Carter also share a multi-generational family tradition of building faith- and family-based direct sales companies. Ms. Wright and Ms. Brandau founded AtHome American from the experiences they had growing up in a home where their mother, Alma Krick, was a successful Queens Way to Fashion consultant in the l970s. Three generations of Mr. Carter's family worked to build Home Interiors after its founding by his grandmother, Mary Crowley in 1957.

"Upon completion of our transaction, AtHome American will draw from the legacy of these two families as the cornerstone of the company's future success," Joey Carter added. "With the shared vision and rich experience of our expanded management team, AtHome American will be able to provide even more exciting opportunities for the HomeStyle Specialists, executive team, Home Team and families involved."

About AtHome America

ATHome America (athome.com) is a direct selling company based in Alsip, Illinois and founded in 1983 by sisters Becky Wright and Lisa Brandau. The company began as a small chain of retail stores, called the Country Peddlers and Company of America, and evolved as an industry leader in the direct sales industry. AtHome American combines quality home decorative accessories and gifts, home-based business opportunities for thousands of HomeStyle Specialists, shopping via HomeShows and a revolutionary network of online stores that provide comfortable shopping experience as well as practical solutions for everyday living.

 
 
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AtHome America Attracts Major Investment from Joey Carter Well-Known Direct Selling Executive

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