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St Albans, Herts, United Kingdom, 2007/09/11 - Learning Light (LL), a non-profit centre of excellence in the use of learning technologies in the workplace, has appointed business consultancy GOconsult to help it promote UK LearnOnline learning materials abroad, especially to countries in Europe.
Learning Light (LL) has signed an agreement with Cees Zwaard and Mark Mattocks, of GOconsult, which will enable GOconsult to help LL manage the marketing, sales licensing and administration of National Learning Network (NLN) materials directly and through resellers worldwide – that is anywhere outside the UK.
Mark Pittaway, LL’s CEO, commented: “Earlier this summer, UK LearnOnline, a consortium of learning content producers which has developed the learning content for the NLN and promotes the UK learning industry on a global scale, appointed LL as a trustee of the consortium. Our role within the consortium is to be its exclusive representative to manage the marketing, sales licensing and administration of the NLN materials directly and through resellers worldwide.”
He added: “We appointed GOconsult on the basis of the extensive experience of Cees Zwaard and Mark Mattocks. They have worked with many leading global organisations to deliver commercial solutions and I am confident that Learning Light will reap the benefits of their input.”
Zwaard and Mattocks are the first of a number of specialists that LL hopes to appoint to help it in its task to help support and promote the UK’s e-learning industry internationally.
Zwaard was CEO, managing director or consultant to: Columbia Tri-Star Home Video, SONY Computer Entertainment Europe (i.e. PlayStation), Gremlin Group PLC, UPC/Chello Broadband (the first broadband company in Europe) Global Interactive Gaming (GIG), SKY and ZOOtech.
Mark Mattocks, a marketing and business consultant with over 18 years experience in sport, consumer durables, toys, entertainment, new technology, bioscience and publishing, has worked with a host of leading organisations. Mark was previously Head of Marketing at Orange, managing the development and launch of Ananova, the World’s First Virtual Newscaster, the New Media Division of the Press Association and International Marketing Director for Gremlin Group Plc.
Using their extensive commercial experience GOconsult offers a wide range of services to help businesses grow, including mentoring, consultancy and business development and planning implementation.
GOconsult’s Cees Zwaard commented: “In the UK LearnOnline materials, LL has a great product.
“The UK leads the world in many areas and these learning materials reflect some of the best aspects of this leadership. As such, they have much to offer to people and organisations outside the UK.”
“We are looking forward to working with LL on this project – which should bring a number of benefits to ‘UK plc’,” he added.
About Learning Light Ltd
Sheffield-based Learning Light is supported by Yorkshire Forward, the regional development agency for Yorkshire and the Humber, and the European Regional Development Fund.
Further information from:
Mark Pittaway/ Kay Simpson, Learning Light, +44 (0)114 201 5703