This is in recognition of the company’s in-building mobile solutions and imperative role in the advancement of private GSM networks in the United Kingdom.
“With ubiquitous connectivity gaining mindshare in the market and several stakeholders diversifying into this highly promising opportunity, PMN aims to build a solution set that not only leverages the latent opportunity and the strength of the license but also benefits from the latest buzz around fixed-mobile convergence,” notes Frost & Sullivan Research Analyst Shomik Banerjee.
The principal device in PMN’s solution is a Private Mobile eXchange (PMX), which acts as the gateway between the private branch exchange (PBX) and the wireless coverage provided by PMN. Deployments typically include base stations that use the corporate LAN/WAN infrastructure to connect to a central server and associated gateways. Hence, enterprises can virtualise the distributed campus wireless infrastructures in their branches to a single server connected to the main PBX.
While private wireless networks face the need for a separate device inside the campus to leverage the high number of communication requests initiated on non-wired devices from within a building, PMN uses the same pervasive public wireless technology and can therefore use existing wireless devices without requiring the installation of separate client software.
The PMX integrates with every PBX –directly with those that support SIP or indirectly using a gateway. PMN has also developed middleware to support non-SIP and proprietary SIP interfaces.
Further, the company has created an ecosystem of partners which include TMG, Riva Networks, Azzuri, and Centric Telecoms. It has joined hands with IP Access to supply pico-cells while Comms Factory provisions, manages and supports the installations.
“PMN has over 10 customers including both civilian enterprise deployments and the military, garnering revenues in excess of $0.7 million in the UK in less than 12 months,” notes Banerjee. “While most of the deployments are relatively small, this initial group of customers will serve as strong references for the vendor.”
Overall, with a 100 percent indirect go-to-market model, PMN has developed compelling business opportunities for its channel partners. These include value add opportunities such as installation, commissioning, site surveys and value add equipment such as back haul capabilities. Currently, PMN has over 6 resellers with a target of 12 by the end of 2007.
For its development of the PMX architecture that has tremendous promise and for its capability that will see PMN grow significantly in this emerging yet highly competitive market, Frost & Sullivan has chosen the company as the recipient of the 2007 Entrepreneurial Company Award.
Each year Frost & Sullivan presents this Award to a small company that has demonstrated superior entrepreneurial ability in its industry during the research period. The Award signifies the company's identification of a unique and revolutionary product solution with significant market potential. Additionally, it certifies that the company's marketing strategy is sound and poised for success.
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.
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