The sites provide daily breaking news, new product reports and technical features in simplified Chinese. They also host online forums for China-based engineers to discuss design issues in these high-growth sectors.
China produces more than 45 percent of the world’s cell phones and 90 percent of its DVD players. China’s production of in-car electronics is growing by about 28 percent annually.
EE Times-China publisher Mark Saunderson said: “China-based engineers face growing pressure from manufacturers to develop innovative, cost-effective designs and reduce time to market. The new sites are a comprehensive online source of the methodologies and technology that designers need to succeed.”
30,000 engineers pre-registered for cell phone, media player and automotive electronics design websites
Saunderson said: “These are the first design sites in China to focus on these applications. More than 30,000 engineers have pre-registered for site access since September.
“The sites also enable technology companies to reach specific design communities in China, and the influencers in those communities.”
Cypress Semiconductors, Texas Instruments key site sponsors
Leading technology companies sponsoring the sites include Cypress Semiconductor and Texas Instruments
The sites draw content daily from EE Times-China, customized to fit the needs of designers of cell phones, media players and automotive electronics. Each site offers more than 500 specialized technical reports. Key content channels include:
• cellphone.eetchina.com – power management; RF/analog front end; baseband/application processors and platforms; audio/video; embedded software
• autoelectronics.eetchina.com - power train; body electronics; chassis and suspension; infotainment; security; in-car radios
• mediaplayer.eetchina.com - power management; audio/video; photoelectric/display; storage; embedded software; interfaces
The three sites complement content provided by Electronic Engineering Times-Asia’s online network—which includes EE Times-China, EE Times-Taiwan, EE Times-Asia and EE Times-Korea.
The online network is part of Global Sources’ integrated information offering that covers the electronics industry from design to export through print magazines, online websites, and conferences and exhibitions.
About Global Sources
Global Sources is a leading business-to-business (B2B) media company and a primary facilitator of two-way trade with Greater China. It provides sourcing information to volume buyers and integrated marketing services to suppliers.
The company helps its community of more than 463,000 active buyers to source more profitably from complex, overseas supply markets. With the goal of providing as many effective ways as possible to advertise, market and sell, Global Sources enables suppliers to sell to hard-to-reach buyers in 230 countries.
The company offers the most extensive range of media and export marketing services in the industries it serves. Suppliers using its four primary channels – online marketplaces, magazines, trade shows and direct online sales – are supported by its advertising creative, education programs and online content management applications.
Global Sources delivers information on 1.4 million products and more than 130,000 suppliers annually through 10 leading online marketplaces and monthly magazines, more than 90 sourcing research reports, and 14 China Sourcing Fairs and other trade shows. Buyers send 5 million inquiries annually to suppliers through Global Sources Online alone. Global Sources Direct is the company's new initiative that helps suppliers sell online.
In mainland China, Global Sources has a 24-year track record and more than 1,300 team members in 44 locations. Its services are backed by 35 years experience as a trade magazine publisher, 14 years as an organizer of trade shows, and 10 years as an online marketplace operator.
Electronic Engineering Times-China is published by eMedia Asia Ltd, a joint venture between Global Sources and CMP, a leading integrated media company providing essential information and marketing services to the entire technology spectrum. The joint venture is a leading provider of new technology content, in print and online for the 150,000-plus technology specialists that drive the electronics industry in China and Asia. eMedia Asia Ltd. serves this community's ongoing need for the right information, at the right time through its integrated, local-language web networks, premier technical events and industry-leading publications -- Electronics Supply & Manufacturing-China, Electronic Engineering Times-Asia and Electronic Design-China.