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Gulf Craft Cruises to New Horizons with Focus RT - The Middle East’s largest motorboat and yacht manufacturer embarks on a successful journey to become the global leader in designing and building leisure and luxury vessels
Gulf Craft Cruises to New Horizons with Focus RT


NewswireToday - /newswire/ - Dubai, UAE, United Arab Emirates, 2007/09/05 - The Middle East’s largest motorboat and yacht manufacturer embarks on a successful journey to become the global leader in designing and building leisure and luxury vessels.

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Gulf Craft Inc, the Middle East’s largest motorboat and yacht builder, today announced that it has deployed Focus RT, the real-time ERP solution from Focus Softnet, to streamline its business processes, enhance operational efficiency, improve decision making capabilities and strategically plan its future growth. The implementation of Focus RT is in line with the company’s aggressive expansion plans and vision to become a prominent global player in designing and manufacturing luxury boats and yachts.

“Gulf Craft has grown tremendously in the last few years. We have been constantly innovating and customizing our vessels to meet and exceed our customers’ expectations,” said Mr. Erwin Bamps, Executive Manager, Gulf Craft. “We are now looking at expanding our operations internationally and becoming a trusted globally recognized brand. To further our vision and growth, we were looking for an ERP system that would not only streamline our business processes but also give us accurate information and data in real-time, which in turn would help us plan strategically and make fast decisions. Deploying Focus RT is helping us transform the way we do business.”

Gulf Craft Inc, a leading UAE based company, designs and builds quality motor boats and yachts that meet and exceed international standards of excellence. Over the last 25 years, the company has graduated from building small boats to designing and manufacturing bigger and more sophisticated luxury vessels such as its Majesty Yachts and Oryx Sport Cruisers range. Gulf Craft now stands as the leader in its field in the Middle East building more than 700 vessels annually of which more than 70% are exported to Australia, Asia and across the MENA region. As Gulf Craft’s business continues to expand, the company has started demanding more from its business applications and systems. Implementing a good ERP system to aid its growth plans became top priority for the company.

“We evaluated different ERP solutions and found Focus RT to be the best choice because it is not only scalable, flexible and easily customizable but it is also easy to use. Focus Softnet was quick to understand our requirements and integrate our data which was running on Focus 5.1 to Focus RT seamlessly. They were also able to integrate the bar coding software with the ERP which helped us get data on our inventories and production in real time. Now we are able to track even the smallest screws used in production. Another major deciding factor in choosing the ERP was the after-sales support. The Focus team was very professional and gave us round-the-clock service and support. After using Focus RT for sometime, we are confident that this ERP software will play key role in helping us realize our vision.” Mr. Bamps added

Focus RT is a Real Time ERP solution that seamlessly integrates all facets of the business, including planning, manufacturing, finance, sales, marketing and HR. It flawlessly combines the functionalities of Supply Chain Management (SCM) and Customer Relationship Management (CRM). Focus RT, which is a completely modular and scalable software, helps increase productivity and reduce costs thus paving the way for increased revenues for enterprises and SMBs.

Focus RT is user friendly and easy to customize. Focus RT is perhaps the only ERP solution that passes on the reins, tools and know-how of addressing change to the user. The in-built Report Designer and facility for attaching External Report Writers and Applications and also through the advanced Voucher Wizard and Document Setup Guide allow authorised users to create or alter any number and type of vouchers and thereafter align them into any desired workflow.

“We have been providing solutions to Gulf Craft for over 6 years and we are delighted that they have chosen us once again. Gulf Craft is a major success story in the Middle East and UAE’s pride. We are happy to partner with them and are certain that Focus RT will play a key role in their global growth and success,” stated Nisith Naik, Executive Vice President - Operations, Focus Softnet.

After experiencing the benefits of using Focus RT, Gulf Craft is now considering implementing the web-based version of Focus RT to help centralize all its operations in the region including Maldives. The luxury vessel builder is also considering using Focus RT to connect with its distributors and offer customers the choice of selecting and purchasing its world-class luxury motorboats and yachts online in the near future.

About Gulf Craft Inc
Gulf Craft Inc, based in Ajman in the United Arab Emirates, now exports more than 70 per cent of its output and its super-luxury vessels are to be found in virtually every major harbour of the world.

Although Gulf Craft Inc began life building small pleasure craft, it is now a mainstream producer of multi-deck masterpieces where neither expense nor effort are spared in setting the definitive 'state of the art' standard for ocean-going luxury.
It is one of only a handful capable of producing vessels of 100-ft and over, with an annual production of about 700 vessels up to 130 ft overall length.

About Focus Softnet
Focus Softnet, which commenced operations in 1992, has a strong global presence with offices that deliver a comprehensive range of products and services. With its International Headquarter in Dubai Internet City and with offices across the G.C.C, Focus has a well established infrastructure and an excellent management team. The solutions developed by Focus Softnet are business driven technologies that have been developed in constant consultation with functional and management experts from the industry. Their wide range of products and the modules within them - help seamlessly integrate a wide range of customer requirements. These solutions minimize information bottlenecks and Focus Softnet is always at the clients' service to customise them in keeping with the organisations overall vision and strategy. Major markets of Focus are India, Middle East and Far East. In Middle East, Focus has 10 offices covering entire GCC, Iran and Yemen. Focus6 is the mid-market accounting solution with over 1500 customers in UAE and over 2500 customers in the Middle East.

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Gulf Craft Cruises to New Horizons with Focus RT

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