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Cape Town, South Africa, 2007/09/04 - New analysis from Frost & Sullivan, African Business Telephony Market, finds that the market earned revenues of €158.3 million in 2005 and expects this to grow at a compound annual growth rate of 12.3 per cent to reach €345.3 million in 2012.
Investments by government and government-aided organisations, contact centre service providers and the primary sector are stimulating growth in the African business telephony market. In particular, multinational aid and international loans have helped governments finance secondary and tertiary sectors in the continent, creating a market for business telephony.
New analysis from Frost & Sullivan (enterprisecommunications.frost.com), African Business Telephony Market, finds that the market earned revenues of €158.3 million in 2005 and expects this to grow at a compound annual growth rate of 12.3 per cent to reach €345.3 million in 2012.
Economic progress in certain countries due to a favourable petroleum and commodities market has helped the continent’s GDP to grow at an average of 5.7 per cent in 2006, as reported by the UN’s economic commission for Africa.
The global demand for key African export commodities, especially crude oil, metals and minerals, has helped several economies in Africa become net exporters. A share of this excess capital is being invested into infrastructure and private sector projects.
"The growth of the economy is primarily the result of improvement in the macro economic management of many countries," notes Frost & Sullivan Industry Analyst Shomik Banerjee. "This has created new investment opportunities and a growing market to be tapped into by business telephony vendors."
However, unsafe business conditions, corruption, high tariff barriers and hostile regulations can affect market growth. These are further compounded by poor infrastructure, the need for structural reforms and a limited pool of skilled labour.
African leaders need to focus on creating an environment conducive to business – a fact stressed upon by business executives during the recent discussions on the sidelines of the World Economic Forums.
Despite present challenges, Africa holds great promise in the future. Fundamental changes are taking place in the market dynamics including the initiation of public-private partnership projects in the social sector. Deregulation in the telecommunications market and the entry of private participants is also creating a competitive environment offering choice to consumers in addition to increased value for the money.
The African business telephony market will continue to expand with several opportunities arising from the 2010 World Cup to be held in South Africa.
"The event will create unique business opportunities in the travel and tourism, retail, food and banking space," notes Banjerjee. "Africa will not only invest in building stadiums, road and rail networks, but also in improving communications."
If you are interested in a virtual brochure, which provides manufacturers, end users and other industry participants with an overview of the African Business Telephony Market, send an email to Patrick Cairns, Corporate Communications, at patrick.cairns[.]frost.com with your full name, company name, title, telephone number, email address, city, state and country. We will send you the information through email upon receipt of the above information.
African Business Telephony Market is part of the Enterprise Communications Growth Partnership Service programme. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.
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Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics and demographics.