"Facing the competition, customized service is our advantage" said ANKO Chairman Mr. Robert Ou-Young in confidence, just came back from Shanghai after observed the huge development in market. He regards customization is ANKO key competitive edge to stand as an food machine industrial leader in so many years. therefore, ANKO is encouraged to develop its business to pastry machine in market this year.
ANKO was established in 1978 as a seed sprouters manufacturer initially. To meet different market demands, it transformed to a food machine manufacturer and diversifies its range from Chinese food to wide range ethic food making machines. All products are ninety percent exported to ninety-five countries include China, India, Brazil, Russia, USA, France, UK, Germany, Holland, and Middle-East etc. ANKO products have reached eighty percent in Taiwan ethnic food machine market share. "We expect our goal of one hundred countries will achieve in this year." said Ou-Young.
ANKO expands its business to bakery and pastry making machines this year, the function of machines is improved to produce one hundred layers of dough without ruining flexibility and home-made texture of puff pastry.They are excellent for Puff Pastry, Empanada, Paratha, Samosa, Pizza and Puff Pastry Bake making.
The machine with high profit potential will be well-invented as promise.
Not only making pastry machines, but various ethic food machines.According to recipes, raw materials and process information fully advised by customers, ANKO creates a prototype machine accords with traditional process for field test. If the finished products could not meet customer's expectation, ANKO would take responsibility for all risk and expense.
Hardworking market researcher and learner
"Market research is a key point for new customer development." Ou-Young said. Most local manufacturers are not as much as interested in analysis because of language barrier and lacking method. With twenty years experiences, Ou-Young is a hardworking researcher in doing survey oversea, "supermarket is always the first place I would visit, then meeting the best selling food supplier facilitates understanding of market demands."
In an effort to maximize professional knowledge, he also keeps information exchanged with academic such as Graduate Institute of Food Science. "Our information is more complete and updated than others," Ou-Young proudly said. On the other hands, ANKO regular employee training is oriented towards increasing the quality of technology and service, therefore even worldwide agents and dealers are able to do maintenance for customers.
Great brand image brings customers
ANKO participate in more than 15 international trade shows per year, such as IBA, ANUGA Foodtech in Germany, IPA in France, Foodma in Japan, NRA in American and Foodtech in Taiwan, etc. Ou-Young said "we would feel lucky if receiving a new contract in trade show because we more focus on brand building rather then selling." He believes successful brand awareness can reach the potential customer and building long-term customer loyalty. Consequently, ANKO has become a well-known food machine company in Europe and India. It also has agents in eighteen countries and over twenty countries dealership up to present.
"One single email and fax can be replied in one day."Ou-Young said it as first principle of customer service. In providing specific information, ANKO (anko.com.tw) product catalog is well-illustrated with color images and instruction, as well as, video introduction and monthly e-paper delivery.