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Mac Boatright Joins PlattForm as Chief Technology Officer and Board Member - PlattForm, a leading interactive marketing and enrollment solutions provider to the postsecondary education industry, welcomes Mac Boatright as the new Chief Technology Officer
Mac Boatright Joins PlattForm as Chief Technology Officer and Board Member

 

NewswireToday - /newswire/ - Olathe, KS, United States, 2007/08/30 - PlattForm, a leading interactive marketing and enrollment solutions provider to the postsecondary education industry, welcomes Mac Boatright as the new Chief Technology Officer.

   
 
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PlattForm has announced that Mac Boatright has joined the agency as Chief Technology Officer and is the newest member on the company’s board of directors. Boatright will provide technology vision and leadership in the development and implementation of the information technology division. He will also be responsible for the management of multiple information and communications systems and projects, including voice, data, imaging and office automation.

Boatright brings more than 15 years of management experience to PlattForm. Most recently, Boatright served as Vice President of Information Technology with Ascend Media, LLC, in Overland Park, Kan. He directed all Information Technology initiatives and oversaw the expansion of a 120-person company to a 500-person company. Prior to that, he was Director of Application Development at Payless ShoeSource, Inc., where he created and implemented an innovative approach to execute high-benefit, low-effort projects across all corporate functions. While at Payless, he also served as Director of International Systems and Group Manager of Application Development.

Boatright also worked as Director of Theatre Systems at American Multi-Cinema, Inc. and prior to that, he worked as a consultant with Andersen Consulting (Accenture). He earned his Bachelor of Science degree in Business Administration and his Master of Business Administration degree from the University of Kansas.

About PlattForm
PlattForm (plattformad.com) is a leading interactive marketing and enrollment solutions provider to the postsecondary education industry. With 450 employees in offices in Olathe, Kansas, New York City, and Pineville, North Carolina, PlattForm provides interactive marketing and other enrollment solutions, including media placement services for the television, print and radio markets; creative and production; direct mail services; public relations; and contact center services, with particular industry expertise in the postsecondary education sector. In addition, through its newly acquired Venture Direct subsidiary, PlattForm also offers marketing services to the consumer products, financial services, franchise marketers, information technology, media and travel sectors. Within PlattForm’s industry-leading Internet marketing product line, enrollment solutions include Search Engine Optimization, paid-inclusion placement, affiliate marketing, Pay-Per-Click advertising, Cost-Per-Lead-based lead generation, interactive lead management, and web site design and development.

 
 
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Written by / Agency / Source: PlattForm

 
 

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Mac Boatright Joins PlattForm as Chief Technology Officer and Board Member

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Publisher Contact: Kate Curell 
913-254-6231 pr[.]plattformad.com
 
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any PlattForm securities in any jurisdiction including any other companies listed or named in this release.

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