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Catamaran Group Announces New Sales Office to Target ‘Mini-Cruise’ Customers in the Caribbean - Over the last 12 months there as been increased interest in catamaran sailing vacations aboard technologically advanced catamarans such as the Lagoon 440 and Lagoon Power 43
Catamaran Group Announces New Sales Office to Target ‘Mini-Cruise’ Customers in the Caribbean

 

NewswireToday - /newswire/ - Ft. Lauderdale, FL, United States, 2005/11/22 - Over the last 12 months there as been increased interest in catamaran sailing vacations aboard technologically advanced catamarans such as the Lagoon 440 and Lagoon Power 43.

   
 
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Tortola, British Virgin Island: The Catamaran Group has announced it is opening a new dedicated sales office in the Caribbean to target sailing vacation customers who are leveraging mini cruises in the multihull sector and deciding to purchase catamarans based on their experience.

Over the last 12 months there as been increased interest in catamaran sailing vacations aboard technologically advanced catamarans such as the Lagoon 440 and Lagoon Power 43.

This has lead to increased sales activity as a number of North American customers decide to purchase after taking a sailing vacation.
A number of North American vacationers are choosing to take a mini cruise onboard a high performance multihull rather than taking a typical holiday aboard a major cruise line.
Another catalyst for the above has been the recent introduction of a new breed of yacht ownership, which incorporates some aspects of the ‘time-sharing’ concept with guaranteed income and sailing vacation benefits. This is being referred to as a ‘Cruise Club’ and has been successfully introduced at major boat events such the Annapolis Boat Show and The Fort Lauderdale Boat Show.

The new sales will be based at The Tortola Catamaran Center, currently the group’s s largest charter operation in the British Virgin Islands. The Center will offer yacht charterer’s a blend of yacht ownership options.
The Catamaran Group is forecasting that the mini cruise will draw a significant number of customers away from major cruise lines such as Royal Caribbean and Carnival and result in increased sales activity via The Tortola Catamaran Center. Additionally, it has been announced on catamarans.com that the recent emergence of power multihulls and mega catamarans over 70 feet in length is another reason why multihull cruises have started to grow in popularity.

They are now being seen as compelling alternatives to the traditional Caribbean Cruise both in terms of cost and general cruising benefits. The announcement follows on the heels of the Group’s recent opening of its Annapolis Catamaran Center and its third consecutive victory as Lagoon Dealer of The Year for the world’s best selling catamaran model.

The Group has grown sales by 300% over the last three years and considers the Tortola Catamaran Center to be a key driver for future sales and charter growth. The Group has sold over 250 multihulls during the last 36 months and is the world’s largest exclusive retailer of catamarans, sailing vacations and catamaran services.

 
 
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Written by / Agency / Source: The Catamaran Company

 
 

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Catamaran Group Announces New Sales Office to Target ‘Mini-Cruise’ Customers in the Caribbean

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Publisher Contact: Alex Padilla - Catamarans.com 
954-566-9806
 
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