KODAK Smart Review System Provides Flexible Approval Workflow for ADAM’S Digital Asset Management System in the EAMER Region
ADAM Software, the European-headquartered global vendor of Enterprise Digital Asset Management (DAM) systems, is integrating the KODAK Smart Review System into its own system in order to provide customers with a high resolution online approval facility.
The trend in asset management is towards a fully integrated workflow, with digital asset management systems evolving into complete Asset Life Cycle Management (ALCM) tools. During the life cycle of an asset, from creation and approval to distribution and archiving, very flexible and variable approval workflows are executed. Online proofing is an important element of this extension of DAM system functionality.
The Smart Review System integrates Kodak’s proprietary imaging and color technology into a server-based proofing engine, enabling high-resolution on-screen proofing. Because the server “streams” just the information that is needed, users can view high-resolution images quickly and easily over any internet connection.
Pieter Casneuf, Partner at ADAM Software, said: “As one of the major DAM vendors, we want to offer our customers full integration with what we consider to be the best-of-breed solution in high resolution approval workflows. Therefore, ADAM Software has chosen Kodak’s Graphic Communications Group as OEM supplier for our workflow based solutions.”
He continues, “The KODAK system gives us the ability to provide one fluid workflow to our customers, which incorporates the design, approval and distribution processes while keeping full control of the assets within the life cycle. Customers benefit from a highly technical system which is presented to them via a very simple to use, personalized user interface. This brings a reduction in errors and an increase in the speed with which the cycle is complete.”
Thierry Callot, Product Marketing Manager for Portal Products at Kodak’s GCG Europe, Africa, and Middle East Region, said, “ADAM is a well-respected supplier in its field, with a blue-chip client base and an excellent reputation. We are proud that they have chosen KODAK technology and delighted to sign this agreement with them.”
ADAM technology is used by a wide variety of global brands, including Microsoft, Stanley, Corporate Express, InBev, Sanoma Magazines, Philips Medical and many others. The company takes a flexible approach to a variety of asset life cycle management flows, including packaging workflows, brand management and collateral roll out, product data management and catalogue production, online proofing and web to print.
About ADAM Software
ADAM is a Digital Asset Management company that provides clients the ability to manage, structure and deliver media between people, processes and systems. Our software has an intelligent open architecture that provides the ability to customize and continuously develop new applications using our ADAM SDK. We understand our clients’ needs to share and collaborate, automate mundane tasks and control quality. We are passionate in providing our clients with intuitive and easy to use software to help them organize media and distribute assets as quickly as possible. We have the knowledge of the way the media supply chain works, its people, the workflow and the common goal to publish and distribute quality content.
About Eastman Kodak Company
Kodak is the world’s foremost imaging innovator. With sales of $10.7 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using KODAK solutions for prepress, conventional and digital printing and document imaging; Creative Professionals rely on KODAK technology to uniquely tell their story through moving or still images.
Kodak is a trademark of Kodak.