Analysts In Media is pleased to announce a successful BPA audit of Business Trends Quarterly (BTQ). BTQ is a quarterly report which unites the leading information technology experts, analyst community, as well as enterprise end-users in a dynamic forum to present challenges that corporate America faces, and practices to address them.
BTQ has successfully partnered with several leading organizations including Gartner Summit Events, IDC, Forrester Research Inc., and the Wall Street Technology Association. This ensures that the content of the report is of the highest quality and always remains cutting edge. Co-President of Analysts In Media, Tak Man, expressed his elation with the audit due to the verification implications, "BTQ is pleased to be audited by BPA so that our sponsors have a concise, accurate picture of our circulation and markets."
"We are pleased that BTQ has gained membership in BPA Worldwide," said BPA president and CEO Glenn Hansen. "We applaud the publisher for providing advertisers and prospects with the solid assurance of an independent circulation audit conducted according to our world-respected, uncompromising standards. With a BPA audit, media buyers can be confident that circulation claims are accurate, and that they have the verified data that they need to assess a publication's effectiveness in serving its market."
The BPA audit further substantiates BTQ as a leading industry information resource as well as qualifying Analysts In Media as a leading producer of industry reports in the wake of celebrating their one-year anniversary. Man explains, “Individuals and companies worldwide recognize BPA for the high standards of their independent audits and the peace of mind they provide to marketing professionals. Our alliance with BPA will help solidify the credibility that BTQ has already built throughout the marketplace." The BPA audit boasts over 35,000 qualified readers of the publication.
In the near future Analysts In Media will be expanding their operations, branching out into new and exciting coverage areas, and reaching new markets including Europe.
About Analysts In Media
AIM, Inc. (analystsinmedia.com) headquartered in Manhattan, NY, is a leading global provider of high quality, comprehensive information resource for the professional and enthusiast markets. Through progressive research, surveys and client case studies from visionaries and leaders in the industry, AIM provides access to its validated knowledge via targeted multi-media channels, publications, events and online services. In addition to presenting best of breed solutions to end-users, AIM provides a platform for institutions and practitioners to discuss and highlight the issues and challenges faced by the industry today, while providing a glimpse into the cutting edge technologies being researched and readied for tomorrow and the future.
About BPA Worldwide.
A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprising media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 25 countries. Worldwide, BPA serves more than 2,500 media members and applicants - including more than 2,000 B-to-B publications, more than 500 consumer magazines, plus newspapers, events, Websites, email newsletters, databases, wireless and other advertiser - supported media. BPA's membership also includes more than 2,600 advertiser and agency members. Visit bpaww.com for the latest audit reports, membership information and publishing and advertising industry news.