NewswireToday - /newswire/ -
Westminster, CO, United States, 2007/08/17 - SpotXchange, the Internet’s first online video advertising exchange, announced today that former CNN President of Sales and Marketing Larry Goodman has been appointed to SpotXchange’s advisory board as a director.
Goodman will apply his more than 30 years of media and advertising industry experience to help SpotXchange expand its online video advertising marketplace.
Media buyers, advertisers and agencies use SpotXchange’s self-service tools to distribute online video ads across SpotXchange’s network of online publishers, targeting audiences by region, time of day, publisher and content category. Clients and partners include ClipSyndicate, blip.tv, Gaiam, NeoEdge and Visible World.
Goodman worked for two decades with cable television pioneer CNN. Most recently, Goodman was president of CNN Sales and Marketing at Turner Broadcasting Sales, Inc., where he oversaw all domestic cable and online sales and marketing for the CNN portfolio of networks and websites. These include CNN, Headline News, CNNfn, CNNSI, CNN Airport Network, CNN.com, CNNfn.com, CNNSI.com and AllPolitics.com. Goodman was responsible for generating $500 million in annual revenue across all branded media properties and led a team of 150 sales and support personnel.
Goodman currently serves as president of White Mountain Media, a consulting company he founded in 2004 that specializes in digital and traditional media. Goodman is also a non-executive director on the corporate boards of National CineMedia and Teletrax.
“All of the research data and industry studies point to tremendous opportunities for marketers to reach highly targeted and engaged consumers through online video advertising,” said Goodman. “As the first online video advertising exchange, SpotXchange has hit on a winning business model for making the research predictions a reality by bringing together advertisers and publishers in a marketplace where ads can be targeted, placed and measured for success at fair market prices.”
Goodman's distinguished professional record and thought leadership have attracted industry-wide recognition from the most influential organizations and publications. He was one of the first sales executives ever to be selected by Advertising Age for its annual honor roll of "Media Mavens.” Goodman has been an active keynote speaker and panelist for numerous prestigious industry conferences and events.
“Larry Goodman knows the advertising world inside and out and is deeply respected within the advertising community,” said Mike Shehan, CEO and president of SpotXchange. “His broad experience in both cable and online advertising serves as an excellent bridge between SpotXchange and traditional advertising agencies,” continued Shehan. “He knows the challenges agencies face, as well as the tremendous opportunities that online video advertising offers them.”
The SpotXchange patent-pending platform is the Internet’s first self-service exchange for online video ads. The company is wholly-owned by Colorado-based digital marketing and technology company, Booyah Networks. In 2006, Booyah Networks ranked 23rd on Inc. magazine’s list of 500 fastest growing companies. The company has offices in Westminster, Colo., Los Angeles and New York. Clients and partners include ClipSyndicate, blip.tv, LiveVideo.com, NeoEdge, Gaiam, Visible World and others.