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F&B Supplier in Cheery Mood – Economic Trends in the German Out-of-home Market at New Heights - Representative survey of Marktplatz Hotel / CHD Expert among marketing executives of the food service industry in Germany – Sales forecasts for second half-year rising
F&B Supplier in Cheery Mood – Economic Trends in the German Out-of-home Market at New Heights

 

NewswireToday - /newswire/ - Hamburg, Germany, 2007/08/15 - Representative survey of Marktplatz Hotel / CHD Expert among marketing executives of the food service industry in Germany – Sales forecasts for second half-year rising.

   
 
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The Germans more and more like to go clubbing, to travel around in their own country and to consume away-from-home. Correspondingly the market trend of the hotel, restaurants and foodservice business rose explicitly in the first half-year 2007 in comparison to January – July 2006. According to Marktplatz Hotel / CHD Expert Group, 76 percent of the leading food and beverages suppliers in Germany observe a substantial rising market trend in the first six month of this year. For the representative study, more than 600 marketing executives of the most important and largest F&B supply companies of the German market have been surveyed.

"The business situation is getting better and better and the sales forecasts of the F&B supply industry for the second half-year are positive as well", Thilo Lambracht, Managing Director of Marktplatz Hotel / CHD Expert, asserts. Only five percent of the interviewed marketing executives are awaiting declining turnovers in the Away-from-home market but a staggering 78% of them have high expectations. Marktplatz Hotel / CHD Expert are the market’s global leader in collecting, managing and analyzing business data in the Away-from-Home market in Europe and North America.

The survey details:

Question: The German Economy is rising. What are your observations on the market development in the Away-from-home market generally and on your customers in the first half-year 2007 (in comparison to January – July 2006)?

• Much better disposition: 9.5%
• Rather better disposition: 66.5%
• No difference: 18%
• Rather worse disposition: 5%
• Much more worse disposition: 1%

(Source: Marktplatz Hotel / CHD Expert)

What are your expectations regarding the sales forecasts of your company in the second half-year 2007?

• Very high expectations: 14%
• Rather high expectations: 64%
• No special expectations: 17.5%
• Rather worse expectations: 3.5%
• Much worse expectations: 1%

(Source: Marktplatz Hotel / CHD Expert)

About the survey:
In July 2007 over 600 leading F&B supply companies have been surveyed by Marktplatz Hotel / CHD Expert Group regarding their expectations on the Away-from-home market in Germany.

About CHD Expert Group
For ten years the CHD Expert Group (CHD) supports the industry in collecting, managing and analyzing business data in the Away-from-Home market. Now CHD Expert Group is recognized as the market’s global leader and hold four million records across Europe and North America. The Away-from-Home market is enjoying phenomenal growth worldwide.

 
 
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Written by / Agency / Source: Medienunternehmung

 
 

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F&B Supplier in Cheery Mood – Economic Trends in the German Out-of-home Market at New Heights

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