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A5TRX Corp, A5TEK’s affiliate in the Philippines, stole the attention of visitors during the annual TOPS (Total Office Products and Services Show) held in Waterfront Hotel & Casino - Lahug in Cebu City, Philippines last June 28-30, 2007.
The exhibit includes providers of business solutions, audio and visual communications, digital and large-format printing, office machines, corporate gifts, products and accessories and is one of the major trade events that happen yearly in this city with more than 4,000 qualified visitors flooding in.
A5TRX which was on Booth B13 rapt visitors when it demonstrated its ieHIP® Digital Signage with a stunning and simultaneous display of different ads on one display screen using a variety of layouts in less than a minute. ieHIP® Digital Signage is a full-featured digital signage solution which entered the visual communications market recently and is positioned to lead in narrowcast advertising for its web-based architecture.
Narrowcasting is the latest approach to niche advertising in which digital signages are networked and controlled individually or simultaneously to target ads according to the audience profile in a location making advertisement more relevant to buyers.
“We didn’t expect the responses during and right after the show. Inquiries range from companies who want to advertise and those who want to create their advertising network.” says Francis Dy, A5TRX president.
In the Philippines, ieHIP® Digital Signage is currently deployed in Ayala Center Cebu and Shangri-la Mactan Resort and Spa. Ayala Center Cebu is the leading shopping destination in the southern part of the Philippines and is the country’s leading mall chain while Shangri-la in Mactan is a five-star resort and the country’s premier resort-spa hotel combination.
A5TEK Corp is a rich-media solutions provider for OEM, consumer and visual communications markets headquartered in Sta. Barbara California with a strong and highly-experienced R&D team staff in both the United States and in Asia. A5TEK’s ieHIP® proprietary technology is the base engine of its ieHIP® product suite – ieHIP® Media Platform, ieHIP® Digital Signage and ieHIP® Media Gear.
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joanm[.]a5tek.com 
