NewswireToday - /newswire/ - Cebu City, Philippines, 08/07/2007 - It is the first release of a5TEK's digital signage to the public.

Ayala Center Cebu is Cebu’s leading high-end shopping center in the southern part of the Philippines which is home to world-renowned signature brands from both the Philippines and abroad.
The ieHIP® Digital Signage solutions installed around the mall consist of 46-inch LCD monitors, mini-PCs and high-bandwidth Internet which are located strategically on high foot traffic areas of the shopping center.

All the digital signage displays in the network are controlled and managed by a server located from any location using A5TEK’s ieHIP® Digital Signage Server or popularly known as “centralized digital signage management.” Thus, regardless of the location of a digital signage or the volume of digital signage in the network and for as long as they are internet connected, all of these digital signage can be controlled to display simultaneous or different advertisements in real-time.
The current digital signage installation was also made possible thru a joint venture between A5TRX Corp (A5TEK’s Philippine affiliate) and Rich Media Networks Inc. (RMNI).

A5TEK president Ted Y. Lee believes that the new installation is just a start. “Our business model encourages a highly collaborative and profitable partnership for companies to be able to build their own digital signage advertising network with A5TEK as the technology partner.” says Lee.

Lee also emphasized that ieHIP® Digital Signage’s unique strength its robust and flexible architecture which optimizes the advertising and profit capability of a digital signage. “ieHIP® Digital Signage allows digital signage owners to increase the number of ads over a single display or can accommodate instant ad requests like limited-time offers from clients for a premium. This is especially effective in retail establishments such as those located in malls where spur of the moment sales blitz can happen anytime. ieHIP® is just the right solution for those requirements.” adds Lee.

A5TRX, A5TEK’s Philippine affiliate, president Francis Dy for his part said that the digital signage installations in Ayala Center Cebu were received quite positively by mall-goers for their informative and engaging content. “We noticed that viewing time of ads from shoppers on our digital signages has increased significantly with the combination of ads and public information content. This only proves that digital signage is a formidable advertising medium which we hope to surpass the effectiveness of traditional media that are currently available.“ according to Dy.

Agency / Source: A5tek

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