The communication end-user segment holds great promise for the general purpose test and measurement equipment market. Due to rapid technological advancements in the communication sector, demand for test and measurement equipment will likely grow. In addition, the ongoing war against terrorism also indicates a potential increase in demand from the defense and aerospace end-user segment.
New analysis from Frost & Sullivan (testandmeasurement.frost.com), World General Purpose Test and Measurement Equipment Market, reveals that the market earned revenues of $1.77 billion in 2006, and estimates this to reach $2.33 billion in 2013.
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“Despite the slump in the communications industry in 2001 and 2002, it continues to drive the general purpose test and measurement market as reflected not only in terms of revenue growth, but also in terms of the technology being used,” says Frost & Sullivan Research Analyst Vijay Mathew. “With technologies such as wireless interoperability for microwave access (WiMAX), third generation (3G) wireless, and wideband code-division multiple access (WCDMA) coming to the forefront, this segment is expected to have a strong impact on the market.”
In 2003, the industry made a turnaround, marked by the recovery of its end-user industries. Since then, the general purpose test and measurement industry has slowly but steadily worked toward rebuilding itself. Growth of the telecommunications sector will likely contribute greatly to the growth of this market.
However, growing pricing pressure has reduced vendors’ margins. With advancements in technology, end users have become accustomed to increased functionalities in the equipment they purchase. Similar to the case of the PC or the mobile phone, end users expect more for the same price and as a result, test vendors feel pressured to deploy equipment with increased functionalities at lower prices.
"In the communication industry, technological innovation occurs at a rapid pace and although this drives the market, the lack of standardization poses a challenge for vendors," explains Mathew. "Test equipment vendors are under constant pressure to keep pace with the latest technology innovations and it has become necessary to implement multiple standards at the same time which can increase costs and reduce profit margins."
Technology drives the general purpose test and measurement market and as such, participants need to invest more in research and development (R&D) to keep pace with the competition. Due to rapid technological advancements, end users expect more sophisticated and innovative equipment with increased functionalities, to speed up their testing processes. Investing more in R&D will help companies keep pace with the latest technological trends and satisfy the demands of their customers.
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