As before the awards aim to celebrate brands, agencies and media/site owners who exceed expectations and truly innovate.
A major difference between the Imperatives and other awards events, is its method of judging. Unlike other events, entries are judged by industry peers, as well as respected industry leaders.
Once entries have been submitted, a panel of expert judges decide on a shortlist of up to five in each of the 16 categories. The shortlist is put to a public vote, allowing the industry itself to decide on the most deserving winners.
Categories include: Special Lifetime Achievement, Hottest new start-up, Best search campaign, Best search application, Best site, Best interactive agency, Best media owner, Best interactive advertising campaign, Best use of mobile, Best use of email, Best use of viral, Best digital entertainment, Best use of ecommerce, Best use of technology and a ‘Wildcard’ category.
The call for entries takes place this Wednesday at the DMZ – Digital Marketing Zone trade show event at The Energy Clinic, Commercial Street, Liverpool Street, London. Early birds may wish to get their entries in pre-Christmas although the official deadline is not until January 27th 2006.
The awards party itself will take place on Thursday March 30th 2006 at the chic CC Club and over 500 guests are expected to attend a club night. The ceremony is also different from other award events: avoiding the usual dinner dance style favoured by other trade magazines and giving attendees a great club night instead.
Notes to Editors:
The Imperatives Digital Awards 2006
Date: Thursday March 30th 2006
Time: 7.30pm until 2am
Venue: CC Club, London, W1
Nearest Tube: Piccadilly Circus
Cost: £99 per ticket, £75 per entry
Netimperative is a digital media business publisher, providing an independent editorial service covering a range of news, information, analysis and event products for businesses, observers and commentators interested in the digital marketplace.
It has been an impartial commentator and online news provider to the UK digital industry for over four years, and has built a solid reputation for the information and networking services it provides. It has an audience of over 20,000 individuals who work at a mix of media owners, offline brands, online brands and agencies.