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Toronto, Ontario, Canada, 2007/07/18 - AudienceView announced today that Fredric D. Rosen has joined the company as Chairman of the Board. Rosen’s involvement with AudienceView comes at a critical stage in the evolution of today’s ticketing industry. Rosen was the CEO of Ticketmaster from 1982.
Rosen was the CEO of Ticketmaster from 1982 to 1998 and was instrumental in building Ticketmaster from a small startup into the world’s leading computerized ticketing service with more than $2.4 billion in annual ticket sales. Rosen’s involvement with AudienceView comes at a critical stage in the evolution of today’s ticketing industry.
“More than ever, venues want to be empowered. The dominance of the internet and the flexibility of today’s market now give us the opportunity to introduce a new ticketing model,” said Rosen. “There’s been a significant shift in what venues are looking for in the marketplace. I’ve come on board to reshape the way we see ticketing and the way we understand customers. The timing is right and AudienceView is the company to implement this new strategy.”
AudienceView (audienceview.com) provides advanced and flexible ticketing services to leading arenas, stadiums, arts venues, and theaters worldwide. Founded in 2002, the company has steadily expanded to include more than 80 clients and 120+ venues across North America, the UK, and Asia.
The company’s white label ticketing solution empowers venues to create relationships with their patrons, manage and control all aspects of their events, and dramatically increase revenue opportunities through new sales channels. AudienceView gives venues the freedom to set their own service charges, interact directly with their audience, provide a fully branded customer experience, and control their venue and event data.
“Fred Rosen’s influence on the ticketing industry is monumental,” said AudienceView cofounder Kevin Kimsa. “His proven success is matched by a clear vision for this company and he will no doubt make a strong impact at AudienceView and within the industry going forward.”
To find out more about AudienceView, visit booth #1611 at the IAAM Conference & Tradeshow in Salt Lake City, July 21-23, 2007.