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GT RACING PURISTS AND PERFORMERS
TAG Heuer supports sport and recreational projects for vulnerable children by celebrating a legacy and sharing a passion
The benchmark in Avant-Garde chronographs and timekeeping technology since 1860, TAG Heuer is the Luxury Swiss watch brand with the longest-standing links to the exciting world of professional motor sports and Grand Tourisme. To commemorate this unique legacy and support children around the world, TAG Heuer has joined forces with Save the Children, the world's independent children's charity that fights for the rights of children in over 100 countries. The result is the “Dream Machines driven by Generous Hearts” project, an exceptional photographic exhibition and charity event celebrating the very special love affair between influential men and women and the Avant-Garde “dream machines”- GT cars- that inspire them.
For the project, TAG Heuer has invited a diverse and multi cultural group of men and women to pose alone and with the dream cars that fuel their driving passion. Drawn from more than 20 countries, these brilliant and generous talents from the world of Art, Sport and Business have contributed their time and creativity without any remuneration. All proceeds from the sale of the book will support Save the Children’s recreational and sports projects around the world, giving children the opportunity to learn, play and develop.
The exceptional ambition and scope of this project, the prestige and fame of the people involved, the energy and enthusiasm generated, not to mention the resources deployed, combine to create a truly unprecedented international effort.
AVANT-GARDE MEN AND WOMEN AND THEIR DRIVING PASSION
Alongside racing legends Fernando Alonso, Lewis Hamilton, David Coulthard, Sébastien Bourdais and Mattias Ekström, the virtuosi gathered for this project — athletes, actors, musicians, writers and business leaders from around the world — all have a serious addiction in common: Avant-Garde GT cars and engines!
TAG Heuer’s Honorary Chairman Jack Heuer, for example, is paired with his dream machine, a Porsche Carrera, while TAG Heuer President & CEO Jean-Christophe Babin is seen with his own, a gleaming Ferrari 456 GT. Other famous names joined this exciting project: Jamiroquai singer Jay Kay is matched up with a Ferrari Enzo, while James Bond star Timothy Dalton connects with a Ford GT 40 Limited Edition!
THE ELITE TEAM — AND THEIR PHOTOGRAPHERS:
AUSTRALIA : Eric Bana - Actor by Daniel Smith
DUBAI : Mohamed BinSulayem - President Auto Club UAE by Nick England
CHINA : Peter Ho - Actor/singer by Chen Xu Ren Ren
FRANCE : David Halliday - Singer by Guillaume Gelley
INDONESIA :Soetikno Soedarjo - President,PT Mugi Rekso Abadi by Anton Ismael
GERMANY : Katarina Witt - 2x Olympic Gold Medalist in figure skating by Markus Hildebrand / Stephan Maka
HONG KONG : Louis Koo - Actor by Paul Tsang
INDIA : Shah Rukh Khan - Actor by Atul Kasbekar
ITALY : Matteo Marzotto - Chairman of Valentino S.p.A by Giovanni Gastel
JAPAN : Koji Yakusho - Actorby Kazumi Kurigami
KOREA : Si Won Ryu - Actor/singer by Han Jun Kim
MALAYSIA : Dato Tony Fernandes - CEO Air Asia Bhd by Brian Fang
PHILIPINES : Eduardo F. Salonga - President of Ages Aviation Center Incorporated by Kai Huang
PORTUGAL : Vitor Baia - Football/soccer player by Kenton Thatcher
SINGAPORE : Darren Cheong - Director of Hong Fok Corporation Limited by Geoff Ang
SWITZERLAND : Murat Yakin -Football/Soccer Coach by Joel von Allmen
THAILAND :Pracha + Dom - Chief Editor Daily News - Dom Hetrakul -Actor/TV show host by Witaya Marayat
UK : Nick Mason - Pink Floyd drummer by Lorenzo Agius
USA : Sarah Fisher - Driver by Francis Catania
THE CARS
The list of serious GT dream machinery includes the Audi R8; the Mercedes Benz SLR McLaren, the Mercedes Benz CLK DTM AMG (limited Edition) and the McLaren F1 GTR; the Porsche GT1, the Porsche Carrera, the Porsche GT3 RS, and the Porsche 911 Turbo; the Aston Martin DB9; the Jaguar XJ220; the Lamborghini Gallardo Spyder; the Bentley Continental R; the 2007 Spyker Convertible and the Ferrari Enzo just to mention a few…
A UNIQUE EVENT FOR A VERY SPECIAL CAUSE AND A VERY HIGH END NEW WATCH COLLECTION
This gallery of unconventional and artistic photographs has been unveiled on June 26th- 27th 2007 at a very exclusive, innovative and exceptional TAG Heuer racing event at the Circuit Paul Ricard High Tech Test Track in Le Castellet, South of France. Never before had such an impressive gathering of the finest GT cars been organized, with all the great names to be proudly represented: Audi, Porsche, Mercedes McLaren, Ferrari, Aston Martin…
Not only had the participants the unique opportunity to drive the most inspiring and fascinating dream machines, they did also discover as World Premiere the brand new TAG HEUER GRAND CARRERA COLLECTION made of ultra-exclusive, high-end luxury timepieces of unprecedented sophistication, performance and precision inspired by the unrivalled motor-racing heritage of the Swiss watchmaking legend.
In attendance of this glamorous event were famous international celebrities, drivers, renowned photographers and TAG Heuer ambassadors, all fans of GT cars. Proceeds from the sale of the limited edition art book gathering this incredible gallery of portraits will benefit Save The Children and their programs providing recreational and sports equipment to children in need around the world.
The “Dream Machines driven by Generous Hearts” project comes as an obvious match with TAG Heuer. The N°1 luxury watch reference in motor racing — first watch brand to develop chronographs dashboards for sports cars at the beginning of the 20th century, first watch brand to partner with racing drivers, first watch brand to partner with a Formula 1 team, first watch brand to crack and master the time barrier, creating luxurious chronographs with a precision of 1/10th, 1/100th and now 1/1,000th of a second, TAG Heuer has more than any other watch brand a strongly racing-oriented DNA. The brand has built its reputation on the core values and codes of motor sports and prestigious sports cars. Now, through the “Dream Machines driven by Generous Hearts” project and its association with Save the Children, TAG Heuer has the opportunity to use its passion to benefit the children of the world.
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Valentine.Balmat[.]tagheuer.com 
