Cincom Systems, worldwide software and IT solutions provider, was named one of the world’s best rebrands in the third annual ReBrand 100® Global Awards, which recognizes the world’s most effective brand transformations. Cincom’s rebrand, receiving a notable distinction, encompassed all aspects of its corporate identity, communications and product offerings.
The ReBrand 100® Global Awards, judged by an esteemed panel of international business leaders, is the highest recognition for brand rebuilding and redesign in the business arena.
This year’s judges include Helen Stringer, design director, Procter & Gamble; Chris Campbell, executive creative director, Interbrand; and Richard Wergan, director, Worldwide Brand at Xerox Corporation. Past judges include Steve Frykholm, VP and Creative Director, Herman Miller; Bill Hill, chairman and founder, MetaDesign; and Lorrie Copeland, general manager, Hasbro Playskool Brands. SwissLife, Unilever, and Virgin Atlantic are former winners.
The panel reviewed the “before” and “after” scenarios of each brand transformation. Eligible projects include re-branded products, services, companies, non-profit organizations, individuals, cities, buildings, and interior environments launched anywhere in the world between January 2004 and September 2006. Winning rebrands range from a single brand component such as a website or packaging, to enterprise-wide initiatives.
Cincom (cincom.com) delivers and supports innovative software and solutions to simplify complex business processes. For nearly 40 years, Cincom has enabled thousands of clients worldwide to outperform the competition by providing ways to increase revenue, control cost, minimize risk, and achieve rapid ROI.
Cincom serves clients on six continents including BMW, Citibank, Boeing, Northwestern Mutual, Federal Express, Ericsson, Penn State University, Milacron, Siemens, Rockwell Automation, and Trane.
About ReBrand 100
The ReBrand 100 Global Awards recognize the world’s most effective brand transformations: the repositioning, revitalizing, and redesign of existing brand assets to meet strategic goals. Organized by ReBrand™, the only source for case studies and programs on effective brand transformations, ReBrand 100 is juried each year by a prominent, multidisciplinary, international panel.