NewswireToday - /newswire/ - Ghaziabad, Uttar Pradesh, India, 07/11/2007 - Chewing gum is only a small segment of the overall confectionery industry, but it is one of the most dynamic segments as the growth witnessed in this category is unparalleled compared to other confectionery segments like chocolate and candies.

The report analyzes the global confectionery market and the various segments of the confectionery market – chocolate, chewing gum and candies. It assesses the fragmented confectionery market and the potential opportunities in this market. Further, the report focuses on the global chewing gum market – the high growth confectionery segment. The report analyzes the factors behind the growth of the industry giants – Wrigley and Cadbury. Also, the Wrigley-Cadbury war in the UK market has been assessed.

Table of Contents

1. Global Confectionery Market
In the overall confectionery market, chocolate confectionary maintains share leadership followed by candy and gum

1.1 Market Size and Growth
1.2 Gum – Major Growth Segment in the Confectionery Industry
1.3 Share of Major Confectionary Players

2. Global Chewing Gum Industry
Although the worldwide demand for chewing gum is less in absolute dollars than for candy and chocolate, the growth rate of the category is higher

2.1 Market Overview
2.2 Market Trends
2.2.1 Well-being gum gaining ground
2.2.2 Move away from high sugar content – Xylitol, a key element
2.2.3 Beauty-positioned gum – An innovative trend in the Asian market
2.3 Share of Major Players in the Global Chewing Gum Market

3. Competitive Landscape
The global gum market is highly global in nature with the top two players - Cadbury and Wrigley controlling 62% share of the market.

3.1 Wrigley
3.1.1 Company Profile
3.1.2 Major Brands
3.1.3 Business Strategies
3.1.4 Distribution Channels

3.2 Cadbury
3.2.1 Company Profile
3.2.2 Major Brands
3.2.3 Business Strategies
3.2.4 Distribution Channels
3.2.5 Percentage of Sales by Category

3.3 Hershey
3.3.1 Company Profile
3.3.2 Major Brands
3.3.3 Business Strategies
3.3.4 Distribution Channels

4. Wrigley versus Cadbury: The UK Warfare
Wrigley has a virtual monopoly over the UK chewing gum market, but in February 2007, Cadbury Schweppes launched Trident into the UK chewing gum market, thereby threatening the monopoly status of Wrigley.

5. Market Forecast

Tables and Charts

Charts
• Segment share of the global confectionery market – 2006
• Growth in confectionery segments: Chocolate, Candy & Gum - 2006
• Share of major players in the global confectionery market - 2006
• Market size of the global chewing gum industry: 2001- 2006
• Break-up of chewing gum market by region: 2001- 2006
• Share of major players in the global chewing gum industry: 2006
• European chewing gum market – Cadbury’s share: 2006
• Global chewing gum market forecast: 2007-10
• Sales Breakdown by Distribution Channels - Wrigley
• Revenue Contribution by Product – Cadbury
• Sales Breakdown by Distribution Channels – Hershey

Tables
Major Brands – Wrigley
Major Brands – Cadbury
Major Brands – Hershey

About Koncept Analytics

Founded in 2005, Koncept Analytics works with the clients in developing an understanding of the various industries – segments and sub-segments, companies, competitors and suppliers. Koncept specializes in bringing a clear thinking on various industry verticals including telecommunications, healthcare, technology, real estate, retail, logistics and media. Major coverage areas include North America, Europe, Middle East and Asia.

Agency / Source: Koncept Analytics

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