InsideSales.com announced today a marketing partnership with WebSTAT to integrate the InsideSales.com hosted CRM with built-in telephony productivity tools to NextSTAT, its popular web analytics solution.
InsideSales.com is the leader in Lead Response Management, the technology behind responding quickly and consistently to leads to increase lead qualification ratios and sales.
“We are excited to link to NextSTAT because it will open up a level of analytics never before available. We will be able to match web lead source data gathered from site visitors to the qualitative customer data in our CRM and the quantitative call data from our several dialers.” Said Ken Krogue, President of InsideSales.com/.
Mr. Krogue continues, “This helps us answer questions like optimal response time by lead source as well as industry and even lets us begin matching lead sources to the salesperson with the highest skills necessary to close a specific kind of lead.”
The convergence of these multiple technologies opens up increased visibility to sales and marketing departments in an effort to boost sales from internet based lead sources. It is specifically geared towards companies that generate leads on the web rather than e-commerce.
With an ultimate goal of two-way integration between the two platforms, the two companies will move through several phases of integration as they offer more and more functionality to their joint customers and prospects.
“The opportunity to get more data back from InsideSales.com like call times, response times, call volumes, and customer contact data will open up a whole new world of visibility and analytics to our customer base,“ said Dan Galbraith, co-founder of WebSTAT. He continues, “It’s all about increased sales volume and customer loyalty, and the more detailed the analytics, the better for our users.”