NewswireToday - /newswire/ - Vaishali, Uttar Pradesh, India, 07/09/2007 - The shift of advertising expenditure from traditional media like television, radio and newspapers to outdoor is an indicator that digital signage will witness a major growth in the near future. Highlights CBS Outdoor, Lamar, Clear Channel and JCDecaux.

The report analyzes the complex supply chain of the digital signage industry and assesses the market opportunities for various types of players in this industry. It focuses on the outdoor advertising market that is gearing to provide digital signage solutions. The market drivers, trends and challenges for the digital signage industry have been analysed. Further, it highlights the positioning and strategies of top global digital signage players – CBS Outdoor, Lamar, Clear Channel and JCDecaux.

Table of Contents

1. Global Outdoor Advertising Market

2. Digital Signage: An Overview

2.1 An Introduction to Digital Signage
2.2 Market Overview
2.3 Markets for Digital Signage

Retail and Indoor Venues – the fastest growing markets
Retail
Airports
Entertainment Venues
Hospitality
Corporates

3. Market Trends

• Declining cost of digital display
• Declining flat screen prices
• Digital signage influences consumer purchasing behaviour

4. Growth Drivers

• Digital allows for cost saving opportunities
• Digital allows higher CPMs
• Global urbanization trends
• Increasing global air passenger traffic
• Major growth in outdoor spend

5. Supply Chain Analysis: Digital Signage Market

6. Competitive Landscape: Major players in Digital Signage

6.1 Clear Channel Outdoor Holdings (CCO)
6.2 JCDecaux
6.3 CBS Outdoor
6.4 Lamar Advertising

7. Market Opportunities

• Tremendous opportunity for digital signage in potential sites
• Opportunities for AV integrators
• Satellite-delivered digital signage

8. New Entrants to the Industry: Entry Barriers

9. Major Challenges

• Cost prohibitive in remote zones
• Advertising expenditures are highly cyclical
• Heavily regulated outdoor industry and the growth of digital signage

10. Market Forecast

Figures

• Global Outdoor Advertising Expenditure: 2001-2006
• Global Advertising Expenditure by Media: 2006
• Global Digital Signage Market Size: 2005 & 2006
• Total Number of Mega Cities: Current and Forecast (2015)
• Global Air Passenger Traffic: 2003-2006 & 2015 (Forecast)
• Ad spend by Media: Percentage of Total Ad Spend
• Outdoor Advertising Revenue: Comparison of Major Players

Tables

Top 20 Outdoor Markets by Ad Spend
Impact of new technology on different media
Potential number of sites for digital display deployment
Industry characteristics that restrict entry of new players

Agency / Source: Koncept Analytics

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