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NewswireToday - /newswire/ -
Los Angeles, CA, United States, 07/07/2007 - The 1 Second Film, "The World's Biggest Shortest Film," started as one student's effort to bring a school together and has now generated the interest and active participation of more than 7,500 celebrity and non-celebrity producers from 45 countries.
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Kiefer Sutherland, Kevin Bacon, Pierce Brosnan, Christina Ricci, and Stephen Colbert are just a few of the dozens of celebrities that have joined over 7,500 people from 45 countries to produce a 70mm film that will last only one second.
The innovative non-profit collaboration, aptly titled “The 1 Second Film,” creatively utilizes the internet to enable anyone in the world to become a film producer along with major stars, simply by donating $1 or more via the film’s website.
“A lot can happen in one-second,” says Nirvan Mullick, an award-winning director turned social-entrepreneur, who started the film 7 years ago while a student at California Institute of the Arts. A single second of animation consists of 24 frames of film. In this case, each frame is a giant collaborative mural painted by hundreds of people.
Nirvan began fundraising after graduating, setting out to bring the world together for one second. With no budget and a simple Xeroxed flier he began pitching the film to anyone he met. His first celebrity pitch was to George Clooney, whom he ran into in a Burbank parking lot. “I was pretty nervous,” Nirvan admits, “Clooney passed, but later I got a dollar from a lady at the grocery store.”
After that initial encounter, Nirvan continued to improve his marketing materials and his 1 Second pitch. Hundreds more donated and soon even randomly encountered celebrities started chipping in. Christina Ricci, met on a sidewalk, donated $5.50, Spike Jonze became a $12 producer at a movie theater, and Tom Arnold gave $100 outside of the Hollywood Guitar Center.
Nirvan made a website listing the celebrity and non-celebrity producers in order of amount donated. Word spread virally, and thousands around the world began donating online. Dozens of Christina Ricci fans have since given $5.51 to be listed above the star, while comedians Tom Green ($220.00) and Andy Dick ($211.11) are engaged in an escalating battle for top billing.
After raising over $160,000 of a $1,000,000 goal, the production recently launched it’s own online social-network, giving its thousands of producers unique profiles. “Imagine if everyone on MySpace was making a movie together,” says Nirvan, “that’s the goal. Micro-collaboration.”
“I love what these guys are doing, and the way they are doing it,” says Kiefer Sutherland, one of the film’s top Executive Producers, who recently donated $600.23 at a restaurant.
With thousands of producers, from gas-station attendants to the director of Independence Day, the film’s end credits will last an astounding 90-minutes. A star studded “making of” documentary will accompany the feature-length credits, detailing the (often absurd) adventures of bringing the world together for one-second. All profits raised by The 1 Second Film (the1secondfilm.com) will be donated to charity.
A two second film is already in development (The 2 Second Film).
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press[.]the1secondfilm.com 
