Release date: 2007-07-07

Carrefour Oman Launches ‘Small Change Big Difference’ Campaign

(Newswire Today) —  Ruwi, Muscat, United Arab Emirates, 2007-07-07 - Leading retailer Carrefour introduces reusable bags in nationwide bid to cut down on plastic bag usage.


In a push to reduce the millions of plastic bags that pollute the Oman’s ecosystem every year, MAF Hypermarkets Oman, (Carrefour) today introduced reusable bags at their checkout counters as an alternative to plastic bags.

Shoppers will be encouraged to purchase their own big reusable bags from Carrefour at the checkout for 200 baizas. If damaged at any point, the bags can be replaced at any Carrefour outlet free of charge.

“It’s no secret that plastic bags are one of the major causes of pollution and waste in the world today. We at Carrefour want to contribute by at least encouraging people in Oman to reduce the amount of plastic bags that they use when shopping at our stores”, said Jean Luc Graziato, Vice President of Marketing and Sourcing at MAF Hypermarkets (Carrefour).

He added, “By using the bag 4 times, you will be reducing the usage of plastic bags by 18 per cent. So when you use a Carrefour reusable bag 4 times, the resulting decrease in plastic bag production leads to a reduction in the emission of greenhouse effect gases by 20 per cent. By using the bag 20 times, you will be reducing the usage of plastic bags by 82 per cent.”

On the occasion, Sayyid Suleiman Mohammed Al Busaidy – Superintendent General of Pollution Control of Ministry of Regional Municipalities, Environment & Water resources commented, “Carrefour’s initiative towards preserving the environment from the harmful consequences of plastic usage in Oman and world over is commendable. This endeavour is a leading example in environmental conservation and we hope that in future, more organizations participate towards maintaining the ecological balance in Oman.”

About MAF Hypermarkets, LLC

MAF Retail manages MAF Hypermarkets LLC, a joint venture company with the world’s second largest retailer Carrefour and Majid Al Futtaim Group, the region’s most prominent developer of large consumer focused enterprises.

MAF Hypermarkets LLC currently operates 23 hypermarkets across the region including; UAE, Oman, Saudi Arabia, Egypt, Jordan and Kuwait. It is recognised as the most dynamic, fast-moving hypermarket chain and remains the leader in terms of quality and low priced goods.

Carrefour’s own retail brands are a significant medium for brand differentiation and customer loyalty, contributing substantially to the organisation’s growth in sales.


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