2006 signalled the revival of Telepresence solutions, gaining unprecedented attention across the Asia Pacific market.
New analysis from global growth consulting company, Frost & Sullivan (conferencing.frost.com), The Asia Pacific Telepresence Market 2006, reveals that revenues in this market totalled US$9.5 million (AU$11.2 million) in 2006 and is forecasted to be worth US$250.8 million (AU$294.7 million) by end-2013, growing at a CAGR of 59.6 per cent (2007-2013).
Australia emerged as the single largest market, accounting for 41 per cent of total product sales in 2006. Early traction was also observed in Hong Kong, Japan and Singapore.
Telepresence has created a new paradigm in visual communications not only in Asia Pacific, but around the globe. The solution delivers full-size images combined with advanced technology elements such as high quality audio and video in an engineered environment.
According to industry analyst at Frost & Sullivan, Ms Yen Yen Har, "Telepresence solutions have caught the attention of various parties; among those who have showed keen interest are multinational companies, service providers, building managements and large corporations."
Competition is intensifying as an increasing number of notable vendors such as Cisco, Polycom and Tandberg are entering this market. With a more vibrant competitive landscape, telepresence is fast spreading across the Asia Pacific region.
Adds Ms Har, "As the market continues to mature, the pace of telepresence adoption will intensify."
Despite the flourishing outlook across the region, the telepresence market will continue to face several roadblocks. Among them are the high price points of the systems, extensive bandwidth usage, low bandwidth availability coupled with high cost of bandwidth and lack of interoperability with existing videoconferencing systems and other business applications.
Adds Ms Har, "The biggest challenge is the high cost of ownership, resulting in longer sales cycle due to the time needed to educate the market and convince customers of the ROI."
"Telepresence might end up remaining in the niche market, addressing the demand from large enterprises and multinational companies."
However, with continuous efforts from vendors in promoting the solution on the back of strong funding will help to rectify some underlying weaknesses such as low awareness and lack of interest from the market in adopting the solution.
As the market reaches to higher maturity level, Frost & Sullivan expects to see more hybrid models or lower end solutions. Vendors are also anticipated to increase their focuses on addressing specific requirements from other verticals (government, education and healthcare) in addition to the corporate sector. Prices are expected to drop to a more affordable level and with the availability of hosted telepresence services, these changes together with the aforementioned factors are going to augur well for the industry, expanding sales opportunities to a wider group of users.
The Asia Pacific Telepresence Market CY 2006 report is part of the Frost & Sullivan Conferencing and Collaboration Subscription, which also includes research on the following segments: The Asia Pacific Videoconferencing Endpoints Market 2006 and The Asia Pacific Videoconferencing Infrastructure Market 2006. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.
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