NewswireToday - /newswire/ - Canton, MI, United States, 06/29/2007 - Ecommerce sites now have an effective way to track their online phone orders back to the original keyword query that their visitor entered into a search engine, or by the referring traffic source. Doing so can be invaluable in their PPC management.

KeywordRadar.com is a website that specializes in helping small business owners determine where their most profitable traffic comes from on the Internet, whether it be from a Keyword the site owner is bidding on, or a banner ad that they purchased.

Now, when website visitors order products through any website's posted toll free number or local number, a unique tracking code can be "attached" to the order. This is done automatically via Keyword Radar's simple code that sits at the bottom of the tracked order page.

Up until now, it was almost impossible to do this effectively. For most online marketers, they just accepted the fact that there wasn't any real solution to this, other than to get their call center representative to ask their customers questions like:

So, how did you find us? or,

Which keyword did you type into Google to find us?

Website owners who offer an affiliate program to help sell their products and services will also benefit. By using such tracking technology, their affiliate program will be more attractive to affiliate promoters, because they no longer have to worry about not getting paid a commission for a visitor they referred.

The technology has the ability to capture affiliate codes to ensure that such traffic and sales generated by affiliates can be properly credited back to the affiliate.

E-commerce site owners can now have an effective way to track how their most profitable phone order customers arrived at their website.

Having this kind of data can be invaluable in their Pay-Per-Click management because in one glance of a tracking summary sales report, one can see which keywords or traffic sources generated the most sales.

Wise site owners could seek to get more traffic from their profitable traffic and turn off the campaigns that generated losses from non-profitable traffic sources.

Agency / Source: KeywordRadar.com

Availability: All Regions (Including Int'l)

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