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Dubai, UAE, United Arab Emirates, 2007/06/27 - Agency teams up with network to leverage international resources and reach, aiming to increase its offer of international reputation management services.
Orient Planet PR and Marketing Communications, one of the Middle East’s fastest growing public relations and reputation management firms, has joined Eurocom Worldwide, a leading global network of public relations consultancies offering services to technology concerns and high tech businesses, as Middle East representative.
The move comes as Orient Planet pursues an expansion strategy aimed at adding more resources, affiliates and partners to its international network. It also highlights the global strength of Eurocom Worldwide, whose member agencies now are on the ground in over 60 capitals and centres of commerce around the globe.
As Middle East representative of the Eurocom Worldwide network, Orient Planet will leverage the network’s reach and resources to provide effective marketing and public relations campaigns for regional and international clients, while adding its in-depth understanding of Middle Eastern markets to Eurocom Worldwide’s knowledge base.
Nidal Abou Zaki, Managing Director of Orient Planet, said, “We are delighted to have joined Eurocom Worldwide as Middle East representative. Our membership of a global network of leading professionals is a testament to our delivery of world class services.”
“Eurocom Worldwide’s pooled resources and international reach will help us effectively deliver focused PR campaigns with global impact, while our knowledge of the intricacies of the Middle Eastern markets will be a useful resource for Eurocom Worldwide clients looking to set up and expand operations in the region,” added Abou Zaki.
Orient Planet will maintain operational autonomy while gaining access to global public relations and marketing resources underpinned by common standards of service delivery and accountability supported by local knowledge and expertise.
Founded in 2002, the Eurocom Worldwide network has grown rapidly and has been rated as Europe’s fastest growing association of independent PR and communications agencies by a PR Week UK League Table survey. In 2005, Eurocom Worldwide was also ranked as 4th largest independent agency network in PR Week UK's European Report.
“Eurocom Worldwide welcome Orient Planet as a member that is committed to maintaining and furthering the uniform high standards and accountability that are a Eurocom Worldwide trademark. Orient Planet’s induction into Eurocom Worldwide extends the network to the Middle East, helping it deliver greater value for our international clients,” said Mads Christensen, Global Network Director, Eurocom Worldwide.
Orient Planet PR and Marketing Communications is one of the Middle East’s fastest growing public relations and communications consultancies. With a client portfolio containing some of the foremost corporate brands in the Arab World, and a network of offices, branches and affiliates in most Middle Eastern countries, the company is gearing to expand its operations regionally and internationally.