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Atlanta, GA, United States, 2007/06/26 - The K12 vertical search engine searches 250+ major K12 related sites in USA simultaneously and delivers pertinent results to users. The clean, simple, easy to use web interface, makes searching pleasurable, efficient and effective.
General Search Engines vs. Vertical Search Engines
General purpose search engines such as MSN or Yahoo! search a large database of websites and fetch an even larger number of documents. Their “indexer” then reads these documents and creates an index based on words contained in each document. As the general purpose search engines have gotten broader, so have their search results. Additionally, general purpose search engines routinely index spam sites leading to unreliable results. All this has become increasingly frustrating to search engine users who look for specific information only to find not so relevant results. This is especially true of education professionals who need accurate data quickly.
The vertical search engines send their spiders out to a highly refined database of websites, relating to a specific area, creating very precise results. Take the case of a K12 educator searching for the term “LEP” on Google search engine. The top results include “Leopold Education Project” and “Large Electron-Positron Collider.” Both valid results for “LEP” but not pertinent to what the educator is searching for. Searching “LEP” on the K12 vertical search engine produces different results specifically to “Limited English Proficiency.”
The Inner Working of K12 Search Engine
Based on Google technology, this engine searches the top 100 school districts, the 50 state education boards, the US department of education, as well as reputed K12 educational non-profits, K12 press and K12 private companies’ websites. The underlying website database is handpicked so the results are relevant. No spam here. Also, there is a mechanism for educators to suggest additions by going to “Suggest a Website” to the underlying website database to improve the engine’s performance.
Refining Results by Category
The database of 250+ K12 sites indexed by this engine have been internally categorized by Major School Districts, K12 Products and Services, Private Schools, K12 Education Agencies, K12 Non Profits, K12 Press, and K12 Conferences. Once search results are delivered by this engine, it is possible for a searcher to further refine results by any of these categories by a simple click of the mouse. Thus in the “LEP” example one can view the results by “Major School District” verses “Education Agencies” and see if the articles differ in their point of view.
Effectively Using the K12 Search Engine
Now school board members, administrators, parents, teachers, K12 press and community have a one stop location to compare and contrast various school districts or state agencies on specific K12 topics. Add this engine to your personal iGoogle™ home page by clicking on “add to Google” or link to it from your organizations website. K12 research and analysis has never been easier.
The K12 search engine site has been designed with expansion and partnership in mind. Currently members can discuss K12 topics by clicking on the Forums tab on the search engine page. If you have specific ideas for integration of new or existing K12 online services, please contact us by going to the website and clicking on “Partner With Us.”
About Launch Dream Advisors Private Ltd
K12 Search Engine (globaldevelopment.info) is a free public service of Launch Dream Advisors Private Ltd. Launch Dream (launchdream.com) is a CXO-level strategic advisory firm targeting small and medium size enterprises (SME's). With bases in USA and India, we can be your strategic partners for corporate expansion. Launch Dream helps guide and shape clients overall corporate vision; identifies major discontinuities and huge unnoticed opportunities and provides direction; refines and endorses the business model; encourages business deals and partnerships with appropriate sources; and finally champions the client offering in industry, investor, education sector and government circles.