NewswireToday - /newswire/ -
Woburn, MA, United States, 2007/06/25 - Michael Shehan, president & CEO of SpotXchange, will present at OMMA Video in New York City on June 28, 2007. Session title: "Metering the Stream: Can Video Get Metrics?".
What: Michael Shehan, president and CEO of SpotXchange, the Internet’s first self-service exchange for online video ads and a division of Booyah Networks, Inc., will present at OMMA Video in New York City on June 28, 2007.
Shehan and fellow panelists will present, "Metering the Stream: Can Video Get Metrics?" a discussion about the best ways to measure the effectiveness of online video spots and how these metrics will merge and integrate seamlessly with tradition television metrics.
Additionally, SpotXchange representatives will be available in the expo hall during show hours to discuss the issues surrounding online video advertising. SpotXchange demonstrations and interviews with Shehan can be arranged prior to the event.
Crowne Plaza Times Square Manhattan
1605 Broadway, New York
Michael Shehan Founder, President, Chief Executive Officer, Booyah Networks
Metering the Stream: Can Video Get Metrics?
Thursday, June 28, 2007
The SpotXchange patent-pending platform is the Internet’s first self-service exchange for online video ads. The company is wholly-owned by Colorado-based digital marketing and technology company, Booyah Networks. In 2006, Booyah Network ranked 23rd on Inc. magazine’s list of 500 fastest growing companies. The company has offices in Westminster, Colo., Los Angeles and New York. Clients and partners include ClipSyndicate, blip.tv, GoFast, and others.