At the In-Store show, Scala highlighted InfoChannel© 5, its next generation digital signage software platform, in conjunction with innovative passive and interactive dynamic content from leading partners around the world.
“Scala would like to thank our partners The Beaver Group, PushButton Creative, Firebrand, The Life Channel, Immedia broadcasting PLC, AS Video and Telecine for their contributions of outstanding content and their efforts to make this a very successful show” says Darren Turrell, Scala Director, UK and Ireland.
During the conference program, Darren Turrell presented on the subject of “Digital Screen Media - Integral to Store Design”, focusing on the following topics:
- Use of digital screen media both inside and outside the store
- Ensuring retail environments keep pace with changing technology and customer requirements
- Next moves forward in digital signage - Why the use of touch screen technology is an increasingly important aid to visual merchandising
- Customer interaction as a means to drive the business forward
“This was a very successful event for Scala” says Oscar Elizaga, Scala Vice President, EMEA, adding “We have again demonstrated Scala’s leadership in the digital signage market by featuring not only the proven core technology required for a successful implementation of any competitive dynamic signage project, regardless of its size, but also by displaying the results that can be obtained in terms of content quality, content management flexibility and scalability, and playback reliability”. “As the recognized market leader, we believe it is our responsibility to raise our client’s expectations, and we are very satisfied we just achieved this goal at the recent In-Store show in London”, he concludes.
Scala, the world’s leading provider of software for digital signage software used in retail, education, entertainment, government and other industries, is celebrating its 20th anniversary in 2007. With its roots in the Cable TV industry, Scala has evolved to become the global leader in digital signage software. Over the years, Scala created a cutting-edge multimedia software platform that powers thousands of digital signs around the world including the digital signage networks of Tesco, the Paris Palais de Congrès, Best Buy, T-Mobile, La Grande Récré, ShopRite, Hertz, Virgin MegaStore, EuroDisney, Bloomberg, Burger King, Kiwi, Futuramedia, Azizia-Panda Supermarket, Carrefour, McKee Foods, Muvico, Santiago Airport, RaboBank and many others. Since InfoChannel® is proven, scalable, and easy to manage, it is the platform of choice for many digital display networks ranging in size from one to thousands of screens with uses including advertising displays, touch screens, retail TV, LED billboards, lobby signage, digital menu boards, interactive kiosks, and more. Scala pioneered the industry of digital signage in 1987, and is today headquartered near Philadelphia, Pennsylvania, United States of America with offices in California, the UK, France, Norway, The Netherlands, China and Japan.
Scala, InfoChannel, and the Exclamation Point Logo are registered trademarks of Scala, Inc. All other trademarks are the property of their respective organizations.