ad:tech London (ad-techlondon.co.uk) is to take on the Digital Marketing Manifesto (adtechdmm.wordpress.com), an ad:tech (ad-techeurope.com) initiative for the European digital marketing industry.
The Digital Marketing Manifesto was launched at ad:tech's first event in Hamburg Germany (ad-techhamburg.com) on the 22-23 of May 2007, where it was presented during the closing session on May 23 2007 by its initiator Christophe Asselin, European marketing manager at ad:tech.
Asselin explains, "We are very pleased with the turnout in Hamburg and the buzz generated at the event. It was a very successful show for us, despite best attempts by our German competitors. Online marketing is growing at a phenomenal pace and with any industry that is learning to walk, we are seeing too many bad practices formed and picked up. It is for this reason that the Digital Marketing Manifesto was created - a 'good practice guide' for the industry. The Manifesto works on three core principals; be authentic, be open and be trustworthy and it is by following these in every instance that brands will start to regain the trust of their customers."
The Hamburg steering committee was made up of a panel of industry recognised media and marketing experts, who discussed and exchanged ideas and experiences and then opened the discussion to the floor. At the conclusion of ad:tech Hamburg, the German Digital Marketing Manifesto committee handed over the project to the UK arm to prepare for ad:tech London in September 2007, from where it will progress onto Paris in February in 2008 before returning once more to Hamburg for the 2008 event in May.
"The question is not 'should we become involved' but rather 'how do we become involved.' This is a very clear and important distinction. We all know that online is the one place you can make a real and tangible connection with your audience, but so many are doing the exact opposite with a non-commonsense approach and actually antagonising their customers. As an industry, we need to take ownership of this and self-govern before we lose our audience and the creative freedom we currently enjoy," concludes Asselin.
Ad:tech's next event will be in London (ad-techlondon.co.uk) from 26-27 September 2007. Persons interested in learning more about the 2007 conference should visit the ad:tech website.
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This press release is available in PDF, plain text and Word formats. Photographs are available of the ad:tech team.
The media spokesperson for ad:tech is Christophe Asselin, European marketing manager.
About ad:tech London
Dedicated exclusively to Interactive Advertising and Marketing Technologies such as Internet Marketing, Search Engine Marketing, Email Marketing, Mobile Marketing and E-Commerce, ad:tech London is the only event in the UK that gives its visitors from blue-chip companies and SMEs the opportunity to investigate a complete range of end-to-end interactive advertising and marketing solutions. ad:tech London (ad-techlondon.co.uk) is a unique opportunity for CEO, brand/product managers, marketing directors, media planners/buyers, creative directors, campaign managers, advertisers, agency executives, sellers, and suppliers to understand what interactive technologies can do as part of the promotional mix and how to generate results that translate directly into increased performance and ROI.
About dmg world media
An international exhibition and publishing company, dmg world media (dmgworldmedia.com) produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs more than 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the UK.