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Hong Kong, Central, Hong Kong, 2007/06/18 - Preliminary findings of Facility Media and RFP Magazine's Rate a Mall survey, where 30.000 consumers were asked about their favourite shopping centres in Asia and what they felt could be improved will be released on Thursday in Hong Kong - RFPmagazine.com.
The Rate a Mall Survey has been running for two week and already interesting observations about consumers preferences for shopping centre design, location and amenities across the Asia region is becoming clear. At the associated conference, Retail Space Asia 2007 shopping centre owners and developers will be asked to respond to the consumer comment.
Representatives of the media are invited to attend the panel discussion where designers and developers will be asked to respond to the results of the survey as well as their picks for the best malls around Asia. Detailed analysis of the survey will be subject to a further release or can can be found at the RFP Magazine website from 6 July 2006.
Any consumer over the age of 18 has been invited to enter the survey that will come off line on 2 July 2007. Already retailers and developers have tried to tell consumers what they think (rather than allowing consumers to voice their opinions - the point of the survey!) so that new rules have had to be introduces:
1. A shopping centre is defined as more than one shop (yes, unscrupulous retailers cant just post their own shop again and again).
2. Airports can be counted as shopping centres - and have received quite a few votes but based on current percentages none are likely to win andy category.
3. We are only interested in shopping centres in Asia (when we do an eastern European survey we will let you know) and
4. Winners will be selected as ‘overall’ and ‘percentage by country’, as some locations clearly have a greater proportion of shopaholics keen to air their views! note however that So far India is under represented.
6. Only shopping centres that have already been built can be entered.
The last point is important because this competition is about getting consumers to tell the people who design and run malls what they think. This will be compared at the conference to what developers want consumers to get enthusiastic about.
Date: 21 June 2007 (Thursday)
Conference Start Time: 9.00 am
Panel Discussion and Announcement of Lucky Draw: 11:30 – 12:30
Panelists: Please see attached biographies
Venue: HKIS Learning Centre, 8/F Jardine House
Reporters and photographers are welcome to attend. If you are unable to attend but would like details of the results to be forwarded to you or if you would like to arrange interviews with designers/developers of consumer’s favourite malls please contact us. the poll can be found on the RFP Magazine website.
About Retail Space Asia 2007
Held twice in 2006 Retail Space Asia i2007 is running again due to demand from developers, retailers and shopping centre designers for information about the design, location and construction of viable retail concepts in Asia’s diverse environments. With sessions on big box retailing, monitoring human traffic flow through shopping centres, travel retail and the hot emerging locations in Asia, Retail Space Asia continues to attract personalities from all areas of retailing in Asia. Retail space Asia is kindly sponsored by Visualise and Judd Farris.
About Facility Media
Facility Media (facilitymedia.com) provides marketing, public relations and events services for clients across the globe who have, or would like, a presence in Asia. Publisher of the region's leading magazine on real estate, facilities and projects in Asia, RFP Magazine (rfpmagazine.com), Facility Media specialise exclusively in providing solutions for companies operating in the industries that make up the built environment: any company that is involved in the life cycle of a building or development, from the land acquisition to suppliers of interior finishes. Facility Media Conferences organises conferences on a diverse range of topics from Retail Space to Building Technology and the Office Environment.