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NewswireToday - /newswire/ -
Marin, Switzerland, 06/15/2007 - Twenty-four hours during which TAG Heuer and Peugeot Sport, official sponsors of the legendary 24 Hours of Le Mans endurance race, will support 2004, 2005 and 2006-Champ-Car champion Sébastien Bourdais.
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In 2007, TAG Heuer is Official Timekeeper and official watch, chronograph and glasses sponsor of Peugeot Sport. TAG Heuer is very proud to support the Peugeot Sport team in the oldest and most prestigious endurance race for sports cars and sports-car prototypes.
The history of TAG Heuer is inscribed in this legendary race through its historical involvement in motor sports, its extreme-precision cutting-edge research in the measurement of time and also through the renowned Monaco chronograph, which American actor Steve McQueen chose to wear in the 1970 film “Le Mans” in homage to world-famous driver Jo Siffert.
This year, TAG Heuer ambassador and driver Sébastien Bourdais will wear TAG Heuer Avant-Garde Eyewear “Night Vision” glasses, which have been specially designed for this event to provide drivers with maximum comfort and peak visual performance during these 24 hours.
About TAG Heuer
TAG Heuer (tagheuer.com), the leader in prestigious sports watches and chronographs since 1860, is one of the largest and fastest growing luxury Swiss watch Brands. The Swiss watch making legend draws upon its active engagement in the world of sports to create the most accurate measuring instruments and sports watches in the world. TAG Heuer is today the first watchmaker ever to master luxurious Chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1,000th of a second.From the Olympic Games in the 1920s to its role as official timekeeper to within 1/10,000th of a second for the legendary Indy 500, TAG Heuer, in a constant quest for innovation, excellence, performance and prestige, continues to aim ever higher, as reflected in its partnerships with Team Vodafone McLaren Mercedes in Formula 1 and its two aces: Fernando Alonso, youngest ever and already two times Formula 1 world champion and Lewis Hamilton, GP2 world Champion in 2006.
With two times Formula 1 world vice-champion and Scuderia Ferrari F1 driver Kimi Räikkönen, with world number 1 golfer Tiger Woods and WTA number 1 tennis player Maria Sharapova, with Nascar idol Jeff Gordon, Champcar three times world champion Sébastien Bourdais, as well as Hollywood and Bollywood icons Brad Pitt, Uma Thurman and Shah Rukh Khan, TAG Heuer more than ever epitomizes Sport and Glamour !
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Francois.Rager[.]tagheuer.com 
