NewswireToday - /newswire/ - Sofia, Bulgaria, 06/15/2007 - Targeting marketing specialist from around the world launches a help centre on innovative marketing to aide marketers in their transition from traditional only to traditional and new media mix for their brands.

Innovative marketing, Bulgaria marketing, Traditional marketing and its alternatives online are only some of the topics discussed in the new Intellecta Srl Innovative marketing blog.

The blog is targeting established marketing specialists who are in the process of transition from a traditional only to a more balanced traditional and new media mix in marketing the companies and brands they are responsible for.

“What we are trying to do with the Innovative marketing blog is to have a discussion forum with our colleague - marketers, challenging our own views on the future of marketing” – says Christina Vlahova, founder of Intellecta Srl and an Innovative marketing strategist on the use of the new media. “And we have positioned it as a help center because, this is the place where ideally you would take time away from you busy marketing schedule and come for fresh ideas and a different point of view. The fact is that most of what we nowadays consider “innovative marketing” is already mainstream for a lot of our consumers. Our challenge is to catch up and gain the knowledge of how best to utilize the new media for the marketing of our brands and for a more efficient communication with our consumers."

Acknowledging the fact that sometimes due to lack of time marketers tend to stay with the more traditional and known marketing techniques, the Intellecta Srl blog aims to facilitate them in becoming their day-to-day resource which requires less time to be invested in acquiring new ideas. The goal of the experts providing content in the blog is to offer fresh ideas on the use of the new media, applying the most successful strategies from the traditional marketing.

The blog is also preparing to launch a series of interviews with experts from around the world, who will share their know-how and approach to innovative marketing. As well as turning towards Asia and specifically to India for marketing content and innovative marketing ideas.

Christina Vlahova is the founder of “Intellecta Srl” and she brings in 13 years of marketing experience in some of the best multinational corporations. She has worked as marketing manager for Coca-Cola in Bulgaria and as marketing director for corporations in Austria and Italy. At present she is working as an Innovative marketing strategist, concentrating on how small and medium businesses can best market themselves via the Internet and utilizing the new media.

Intellecta Srl (intellectasrl.com) was created in June 2004 in Rome, Italy. Positioned as a Strategic Marketing Consultancy, it offers innovative marketing strategies, specifically working with small businesses. As markets of focus Intellecta Srl works on the territories of Italy and Bulgaria. Short term strategies also include opening up and offering marketing know-how to small businesses on the Indian sub-continent.

Agency / Source: Intellecta Srl

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