Three leaders in finance, marketing, and cinema have joined forces with plans to change the entertainment industry, as we know it. Ken Dicken, Archie Borders, and David Bard were initially brought together by a shared appreciation for film and a vision of Louisville as a leader in the film industry.
The alliance led to a concept for Global Entertainment Enterprises (GEE) providing multiple revenue opportunities for feature films, television, web-based content, and all other forms of commercial entertainment. Via product placement strategies, GEE decreases the cost of making movies by leveraging proven marketing strategies and incorporating unique new-media technologies and processes.
C2B (Click-to Buy) is the first technology to be launched by GEE. The application provides advanced revenue opportunities for both production and distribution! By doing so, GEE benefits the filmmakers, distributors, and ultimately gives consumers a richer array of choices when viewing movies and other media content.
Kenneth H. Dicken, CEO of GEE, predicts “viewers will experience a one-stop-shopping opportunity never before made possible.” Consumers are not the only ones who stand to benefit from GEE services and C2B Technology. Dicken added, “the unique functionality of GEE opens vistas for revenue streams for commercial media projects. In the past, revenue from product placement brought a one-time sponsorship. The problem with suggestive marketing is that the benefits are hard to measure and are not always attributed to the media placement. Now, GEE drives actual sales beyond traditional marketing by providing a route to purchase products actually seen by consumers.” A percentage of these sales continually return profits to the media producers for several years, which means a greater return on investment for both producers and investors.”
After nearly a year spent in Hollywood working with producers, film marketers and financers, David W. Bard, GEE’s Chief Development Officer and past TechRepublic editor-in-chief, matured the GEE concept. Bard adds, “C2B Technologies will change the way movies are made as well as how we view them.” Not only movies, but television, promotional media, and all other forms of internet broadcast programming. “We now wrap a true business process around the movie-making experience. The idea is not new,” continued Bard, “the entertainment industry has been heading this way for years but the application and accessibility of the GEE services is cutting edge.” Bard has over 15 years of experience in business development and creative marketing with a background in film financing and product placement. Bard brings international experience to the GEE team with his production of interactive multimedia/Internet streaming content worldwide (India, Nepal, Cypress, US), with his Internet content streaming to US educational institutions by his team of writers, editors and film crew from the base camp of Mt. Everest, and with his negotiated and executed strategic alliances between US and foreign governments with educational institutions resulting in secured economic development funds to produce interactive educational multimedia for third-world countries. These diverse activities led to Bard receiving a Distinguished Citizen Award in 2000 from the Mayor of Louisville, being recognized by the Louisville Board of Aldermen in 2000, and receiving a Kentucky Colonel commission in 2005.
Robert A. Borders, Chief Production Officer for GEE and seasoned independent film producer, brings years of filmmaking and production experience to the team. With a reputation for getting the job done, Borders views GEE’s ability to help independent filmmakers turn a profit as nothing less than brilliant. “We are on the verge of a media revolution regarding film and content financing,” says Borders. “The film industry is thriving nationally as well as right here in Louisville. GEE will make investing in these types of projects that much more attractive.” What GEE provides is a technology that makes it easier for filmmakers to get their movies financed, brings less risk to the investors, and gives everyone (producers, financiers, and distributors) much greater profit potential. “It's a win-win for all involved," declares ‘Archie’ as he prefers to be called. With a recent multiple premier sell-out of “Paper Cut”, a national release and cable showing of “Assisted Living”, and “Rocket Man,” an adaptation from the PRI, radio program “This American Life”, Borders believes GEE will level the inequality experienced by independent film makers nationally.
Ken Dicken brings to the team seasoned financial and management leadership. Following 35 years in several Fortune 100 companies including Humana, Kraft, Philip Morris, and AEGON, Dicken has assisted almost a dozen start-ups or growth potential companies in Louisville including ZirMed, MediVoxx, and Strategic Wealth Designers. Dicken was recognized in 2000 as a regional finalist in Ernst & Young’s Entrepreneur of the Year Award. “GEE and C2B Technologies, where e-commerce meets the movies, are the future,” Dicken states, “and the future of entertainment is right here in Louisville, Kentucky.”
The company is currently evaluating office space in the Highlands and downtown Louisville. Additionally, projections call for hiring a staff of approximately 20 by early 2008. GEE (geenow.com) is creating futures for people ... NOW, and is highly competitive in its search for editors, graphic artists, content and project managers, and technology resources. Completing the team of GEE is a staff of professionals in their own right who are dedicating many hours toward this successful launch. Finally, GEE has attracted locally based professional law firm, Frost Brown Todd, and accounting firm, McCauley, Nicolas, and Company.