Online Advertising and Search Marketing Key to Google’s Success
InternetSearchEngineStocks.com (ISES), reports on Google’s recent announcement that third-quarter earnings were $1.51 per share after charges, significantly beating the street forecasts of $1.36 per share. According to the Company, revenues reached record levels of $1.578 billion for the third quarter representing a 96% increase over the same quarter in 2004, and up 14% from the last quarter. Perhaps more impressive is that at current levels, Google, along with its partners, are on-track to corner close to one-third of the estimated $12 billion online advertising market in 2005, as described by the Internet Advertising Bureau data.
Google’s success appears to be a reflection of a shift in traditional advertising from off-line to on-line, explained Jonathan Rosenberg, Vice President of Product Management, during Thursday’s conference call with analysts.
As the Company continues to grow and diversify, the face of ‘search’ and its impact on the arena continues to evolve as search engine players such as Yahoo! (NASDAQ: YHOO) and Google (NASDAQ: GOOG) pursue new avenues for search, and advertising. As the industry reshapes itself, new opportunities continue to arise for emerging search firms exploring the mobile arena such as AskMeNow (OTCBB: OWHC -InfoByPhone Corp. d.b.a. AskMeNow, a wholly-owned subsidiary of Ocean West Holding Corp.); and InfoSpace Inc. (NASDAQ: INSP) who are building their business through innovative search offerings.
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Featured Company: (ISES is compensated as disclosed in disclaimer)
AskMeNow (OTCBB: OWHC) is a revolutionary new service that can answer any question you have, anywhere, anytime. Use your cell phone or BlackBerry® handheld to ask a question—through e-mail or a simple phone call—and the answer is promptly sent back to your handheld device via text message or e-mail. You can use it to manage your time and effort efficiently. Tend to other tasks and avoid the headaches of Internet search engines or waiting on hold for an operator while AskMeNow finds the information you need. InfoByPhone Corp. d.b.a. AskMeNow, a wholly-owned subsidiary of Ocean West Holding Corp.
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