NewswireToday - /newswire/ -
Sharon, MA, United States, 2007/06/12 - An informative white paper titled “The Five Deadly Sins of B2B Marketing” is available to help marketing executives avoid money-wasting, product-killing, and even career-ending mistakes that others have made in the past.
“The Five Deadly Sins of B2B Marketing,” outlines common mistakes that occur in major “business to business” marketing disciplines, including Internet marketing, advertising, public relations, graphic design, and corporate and product branding strategies.
“We offer this white paper to generate new ideas about achieving marketing success,” said Rick Whitmyre, president, Tiziani Whitmyre Inc. “It’s designed to help companies achieve maximum impact and results from their precious marketing dollars.”
The five deadly sins are described as:
• Forgetting the Audience – Don’t assume. Know the decisions makers and take the time to target the customers according to the buying process.
• Thinking Tactics First, Not Strategy – Use your strategic business plan as the foundation to deliver maximum communication impact.
• Overestimating the Power of Creative – It’s the message as well as the medium. Positioning is critical to winning creative.
• Underestimating the Power of Your Website – Utilizing the Web as the front end of your business will generate scores of qualified leads and sales.
• Misunderstanding Public Relations – Papering the walls of editors’ offices with news releases won’t get results. Frequent editorial contact and relationship building will produce dramatically more effective news coverage.
About Tiziani Whitmyre
Tiziani Whitmyre (tizinc.com) is a Boston area-based marketing services and strategies agency that builds brands, generates sales leads, and delivers an ROI which maximizes payback on any marketing communications budget. Services include Internet marketing online (including search engine optimization, affiliate marketing, website design), public relations (PR), advertising, direct marketing, graphic design, and corporate branding strategy.