NewswireToday - /newswire/ -
Olathe, KS, United States, 2007/06/07 - PlattForm, a full service marketing, advertising and public relations firm specializing in creative solutions for higher education, announces executive-level promotion.
PlattForm has announced the promotion of Mike McHugh to Chief Interactive Officer. McHugh will oversee business operations for the agency’s interactive marketing teams, which includes managing the company’s continued profitability in those areas.
Last December, McHugh was promoted to Vice President of Interactive Marketing. He brings nearly eight years of experience to his new role, including extensive backgrounds from previous positions in client services and media.
As PlattForm’s Chief Interactive Officer, McHugh will oversee a department of more than 60 professionals working in one of the most well-rounded marketing teams in the proprietary education sector. The agency boasts services extending well beyond the typical offerings of web design and marketing.
From driving traffic and leads through a client’s site to generating leads on a cost-per-lead basis through its Search4 campaigns, PlattForm works with some of the largest school groups in the sector. McHugh will provide direction for marketing teams serving clients such as Westwood College, Kaplan Higher Education, Corinthian Colleges and University of Phoenix.
PlattForm (plattformad.com) is a full-service marketing, advertising and public relations firm specializing in creative solutions for higher education and all branches of the U.S. military. Boasting an internal creative staff of more than 250 industry professionals, the Kansas City-based agency provides Admissions Support, Lead Generation, Creative Services, Public Relations and Contact Center services. These services enable PlattForm to target a given demographic through various communications methods – television, radio, print, Internet, direct mail and telemarketing.