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Dubai, UAE, United Arab Emirates, 2007/05/31 - Mitel®, the trusted provider of IP communications solutions, today announced the appointment of Apral International as a prime SME Distributor for Mitel’s converged VoIP offering in the Kingdom of Saudi Arabia.
Apral International, a Riyadh-based Turnkey IT solution provider with a technical support staff of more than 100 people and an SME-focus spanning 2 decades, has been selected to be the prime distribution route of Mitel’s 3300 CX(i) platforms in Saudi Arabia targeting the SME-segment.
Mitel’s SME product is a simple, integrated and secure IP communications solution specifically designed to address not only the standalone SME offices but also the SME branches connected via VPNs across geography. The Mitel 3300 CX(i) Controller greatly simplifies communications and offers everything needed to support phones, fax machines, and with a choice of integrated data switch, enables computer, printer and high-speed Internet connectivity all in one compact box.
The appointment of Apral International will see the immediate availability of a large CX(i) consignment, readily accesible in-country for swift supply and demand fulfillment. The measure will further enhance Mitel’s market leading position and its commitment to the Saudi market.
‘There are no longer any market-barriers in the Kingdom in terms of regulation, IP awareness, or aspiration for early adoption. The dynamics of the new SME business environment is exciting and encouraging for VoIP adoption, which now is accepted as an essential IT tool for business. With the inclusion of Apral International to the network of Mitel channel partners in the region, the Saudi IP adopters are now further assured of a dedicated SME operation in all aspects’, said Hisham Amili, Mitel GM, GCC.
‘Mitel and Apral will through joint marketing efforts and dedicated field work aim to take a greater slice of the SME VoIP pie in the Kingdom, a segment that is witnessing a notable growth. The SME segment in KSA is estimated to represent over 60% of potential market size with great opportunities particularly for a partnership between Apral and Mitel maximising on combined resources and presence throughout the kingdom’, said Engr. Loay Al Baba, Research And Development General Manager, Apral Communications & Security Systems.
‘The availability of faster broadband access is becoming a major component of the IP adoption by many companies in the SME segment and it is in such climate that Mitel's CX(i) continues to demonstrate its value propositions providing effective control of cost and business process improvements via exciting applications such a ‘Teleworker’, concluded Hisham Amili, Mitel GM, GCC.
About Apral International
Apral Int. is an IT & Telecommunications services company specializing in the field of implementation, technical support, logistics and network services. Apral has experience of working in Saudi Arabia providing turnkey solutions to international quality standard. Through this experience Apral has grown a successful capability in providing skills to telecommunications suppliers and operators, both by providing fixed prices turnkey solutions and by outsourcing of non-core skills.
Apral Int'l was founded in 1990 as APRAL international under the chairmanship of Mr. Mr. Yasser AL-Harby. With the expansion of Business and projects Apral Int. has subsequently become APRAL INTERNATIONAL
GROUP (AIG) APRAL Communications & security systems is a part of AIG that act as a Telecom, Security and IT integration company and headquartered in Riyadh with offices in different cities in Saudi Arabia in addition to many Middle East Countries. Apral has grown a successful capability in providing turnkey solutions to all Middle East countries.
Mitel (mitel.com) is a leading provider of integrated communications solutions and services for business customers. Mitel’s voice-centric IP-based communications solutions consist of a combination of telephony hardware and software that integrate voice, video and data communications with business applications and processes. These solutions enable our customers to realize significant cost benefits and to conduct their business more efficiently and effectively by enabling enhanced communications, information sharing and collaboration within a business and with customers, partners and suppliers. Mitel is headquartered in Ottawa, Canada, with offices, partners and resellers worldwide.
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