PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: Frost & Sullivan

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Australia Online Classifieds Advertising Revenue Up by 50% from a Year Ago - New analysis from Frost & Sullivan - The Australia Online Classifieds Advertising Market 2006 – 2010, reveals that revenues in this market totalled AU$308 million in 2006 and is forecasted to be worth AU$868 million* by end-2010
Australia Online Classifieds Advertising Revenue Up by 50% from a Year Ago

 

NewswireToday - /newswire/ - Sydney, Australia, 2007/05/30 - New analysis from Frost & Sullivan - The Australia Online Classifieds Advertising Market 2006 – 2010, reveals that revenues in this market totalled AU$308 million in 2006 and is forecasted to be worth AU$868 million* by end-2010.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Advertising/PPC/Classifieds Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

World needs to know about google malpractices - Share your Adsense publishers stories on Google tactics to steal your revenues

 

Total online classifieds advertising revenue grew 50 per cent year-on-year. This growth was driven mainly by increasing audience shift from print to online media.

New analysis from global growth consulting company, Frost & Sullivan, The Australia Online Classifieds Advertising Market 2006 – 2010, reveals that revenues in this market totalled AU$308 million* in 2006 and is forecasted to be worth AU$868 million* by end-2010, growing at a CAGR of 29.6 per cent* (2006-2010).

According to Darryl Nelson, research manager at Frost & Sullivan Australia, "this growth is set to continue, driven by new advertisers and increasing premium inventory adoption."

The report, which is the first ever detailed study of the online classifieds market in Australia, found that the online employment advertising segment commanded the largest slice of the online classifieds advertising revenue pie, at 44 per cent, followed by real estate (27 per cent), automotive at 19 per cent and general/personals at 10 per cent.

Seek led the online employment classifieds segment, (realestate.com.au) was the clear market leader in the online real estate segment and carsales.com.au led the automotive classifieds. "The market shares for Seek, REA and carsales are dramatically emphasised when measured in each of their respective industries," says Mr. Nelson. "This is the first time this sort of view has been possible in Australia."

Adds Mr. Nelson, "in all the segments, growth was led by an overall shift by advertisers from print to online media. However, future growth may be curtailed by saturation among key advertiser groups and falling advertiser ROI (return on investment)."

Nevertheless, the research revealed that online classifieds will command an increasing share of the key organisations’ marketing strategies and budgets.

"Automotive and real estate advertisers typically have larger classifieds budgets than employment advertisers, but spend less online. Our survey revealed that most advertisers allocated only up to 25 per cent of their budgets online in 2006", but this is set to grow significantly, says Mr. Nelson.

The advertiser survey, which forms part of Frost & Sullivan’s online classifieds advertising subscription, was conducted earlier this year with 120 senior management level executives, with control or insight into the business marketing budget and strategy.

Among the benefits advertisers cited for choosing to advertise online was that online classifieds increased leads and increased speed to market. This was particularly relevant for automotive and real estate advertisers.

The Australia Online Classifieds Advertising Market 2006 – 2010 Demand & Supply reports form part of Frost & Sullivan Australia’s digital media subscription, which will also include research on the following segments: General Online Advertising (August 2007) and Paid Search & Directories (November 2007). This service can be purchased separately or bundled as a full report.

All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Analyst interviews are available to the press.

If you are interested in a virtual brochure, which provides the methodology adopted for this research, a brief synopsis along with a complete table of contents, then send an email to Sharmin Jassal, Corporate Communications, at sharmin.jassal[.]frost.com with your full name, company name, title, telephone number, fax number, city, state, country and e-mail address. Upon receipt of the above information, an overview will be sent to you by email.

About Frost & Sullivan
Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics.

* The information and market sizing estimates in The Australia Online Classifieds Advertising Market 2006 – 2010 report represent an update to data originally published in February 2007 in the Australia Online Advertising Market 2006 – 2010 report. The updated information is a result of improved data regarding revenues, segmentation and growth trends published by major market participants in their half year 2007 annual reports and new information regarding market forces, relationships and advertiser trends.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Advertising/PPC/Classifieds Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

World needs to know about google malpractices - Share your Adsense publishers stories on Google tactics to steal your revenues

 

Written by / Agency / Source: Frost & Sullivan

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
Advertising PPC Classifieds - PURCHASE industry keywords tags / Banner Ads. Click HERE for details!.

 
  Your Banner Ad showing on ALL
Advertising/PPC/Classifieds articles,
CATCH Visitors via Your Competitors Announcements!


Australia Online Classifieds Advertising Revenue Up by 50% from a Year Ago

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

Frost & Sullivan |
Publisher Contact: Sharmin Jassal 
+61.2.8247.8900 sharmin.jassal[.]frost.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Frost & Sullivan securities in any jurisdiction including any other companies listed or named in this release.

Advertising/PPC/Classifieds via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Frost & Sullivan / Company Profile


Read Advertising/PPC/Classifieds Most Recent Related Newswires:

Leading Press Release Newswire and Market Research Report Distribution Service Network Celebrates 10 Year Anniversary
Amobee Named in Fortune Magazine’s 100 Best Medium Workplaces
Bitmedia.io Ups Fraud Detection Abilities, Researching Blockchain Applications for Ad Sector
CDK Global Becomes Technology Partner for Inland Group
Amobee Launches Triggers Digital Advertising Solution to Target Consumer Mindset
CDK Global Officially Opens New Cincinnati-Based Customer Experience Center
CDK Global and TradeRev Introduces Dealers Unique Live Auction System
Amobee Announced as Snapchat Partner
Maxus Launches Global Exchange Programme Giving 75 Employees A Working Adventure of A Lifetime
Frost & Sullivan Highlights AdTheorent’s Exceptional Growth in the Digital Advertising Industry
Cygnus Cargo Carrier with Pressurized Cargo Module by Thales Alenia Space, Headed for the International Space Station
Switch Concepts Announces its Partnership with Forensiq
Amobee Brand Intelligence Technology Expands Globally
Socialbox.biz Jumpstarts New Digital Storage Solution
Dentsu Announces Acquisition of French Cross-Activation Agency ZoneFranche

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  NAKIVO, Inc.

Visit  Triggr & Bloom





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)