eMergent Marketing, Northeast Ohio’s largest eMarketing and Website conversion services firm, is pleased to announce the addition of Cathleen Zapata to the company. Cathleen joins eMergent Marketing’s website usability and conversion team as a Customer Experience Manager.
Before joining eMergent Marketing, Cathleen was the Senior Consumer Experience Analyst at Insurance.com, where she ran the company’s in-house usability lab and oversaw the online customer experience for all company initiatives.
With over 10 years of experience in the field, Cathleen brings a wealth of experience in quantitative and qualitative research, specializing in usability testing, Website reviews, competitive assessments, and user research that includes surveys and focus groups.
According to Suzanne Galvez, the Vice President of eMergent Marketing, “Cathleen will play a significant role in helping to expand our usability and conversion services offering. Her extensive experience and dedication to outstanding results are exactly what eMergent Marketing needs to continue to deliver the high level of value our clients expect as this segment of our business continues to grow.”
Cathleen noted, “eMergent Marketing is a true leader in this industry and I am ecstatic to be a part of the team. I think my passion for usability and experience in providing a superior and profitable customer experience will be valuable to my position here.”
About eMergent Marketing
eMergent Marketing offers conversion services and search engine optimization through a unique methodology that combines expertise in Web site usability, search engine optimization, and paid search marketing. The result is Web site traffic that converts.
With a dedicated and experienced team of conversion experts, eMergent Marketing continues to earn business from the local market and throughout the country, with clients including: Dirt Devil, Third Federal, Renaissance Hotels, Marriott, Ambiance, Troy-Bilt, and many more.
Founded in 2003 as Cleveland Search Engine Optimization (CSEO), a local search engine optimization firm, the company was re-branded in 2004 from CSEO to eMergent Marketing to reflect the expanded conversion service offerings and international presence.