NewswireToday - /newswire/ -
Milwaukee, WI, United States, 2007/05/23 - Small business owners will now find relief from the overwheming and daunting task of marketing their business through the use of technology and a new concept that makes good use of the Internet.
Small business owners deal with many tasks and responsibilities on a daily basis, from administration to marketing to sales and everything in-between. While these entrepreneurs have the vision and drive to succeed, many may not have the necessary skills, knowledge or time to perform all the various tasks necessary to achieve success. There comes a time when the business owner must delegate one responsibility or another to someone else. One such responsibility is marketing.
Above & Beyond Administration, LLC opened its doors in April 2007 to give small business owners a competitive edge in marketing their business without the need for an in-house staff.
The Internet has changed the way businesses market their products and services. From online press releases to Web sites and blogs; there are numerous avenues available online for businesses to market. Gone are the days of simply using word of mouth, brochures, mailings and press releases to generate interest in a business. Anita Bruton, owner of Above & Beyond Administration, LLC, a virtual assistant practice, says: “Small business owners are constantly in awe of the vast amount of marketing tools available online and are often overwhelmed by it. I discovered how much there is to know about online marketing when I opened my contract loan processing business a few years back. I became interested in marketing and switched my focus from mortgages to marketing.”
Bruton's wealth of experience stems from working in positions that varied from telemarketing to loan originating to office management and small business management. Through first hand experience she became aware of how overwhelming and frustrating it can be to market your own business when your skills may lie elsewhere. “There is a lot to learn and a lot to do. It is very time consuming. I became more and more interested in marketing and decided to educate myself initially to fulfill my own marketing needs but now to also offer services that will help other small business owners market and promote their business, products and services. It was through my research and self education that I discovered the virtual assistant industry”, says Bruton.
A virtual assistant is an independent contractor working from his or her own office, often based at home. Clients benefit by receiving experienced support without providing office space, equipment or payroll related expenses. The entrepreneur and VA keep in contact and share documents via telephone, fax, email, IM, postal mail and courier.
About Anita Bruton
Bruton brings more than 15 years experience in administrative and marketing skills to her practice. She is an active member of VANA (Virtual Assistant Networking Association), the Virtual Assistant Revolution, and the IVAA (International Virtual Assistants Association).
About Above and Beyond Administration
Above & Beyond Administration (aboveandbeyondadministration.com) was founded as a way to provide busy small business owners the experienced assistance they need to promote their business, products and services. For more information about how contracting with a virtual assistant and efficient and effective marketing can help your business, visit Above & Beyond Administration, LLC.