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NewswireToday - /newswire/ -
Perry Hall, MD, United States, 05/22/2007 - Richard Levick, Esq., President and CEO of Levick Strategic Communications, gives his take on the actions of brands and businesses in current crisis situations.
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Levick Strategic Communications, a global leader in high-stakes communications, today announced the launch of its first blog. Called Stop the Presses, the blog provides information, opinion, and insights on specific topics involving crisis, litigation and regulatory communications.
Authoring the blog is Richard Levick, President and CEO of Levick Strategic Communications and a PR News Lifetime Achievement award winner. Mr. Levick is a sought-after public speaker and news personality. His firm has directed crisis communications for countries, companies, and organizations involving some of the most significant matters arising out of the Middle East, current major food recalls, and the largest regulatory fines ever levied.
"I've heard from so many executives and business leaders that they're frustrated by the lack of clear information when it comes to dealing with crisis situations,” said Mr. Levick. “They read the paper or watch the news and see other companies in the midst of a crisis--and they naturally wonder, 'What if that happened to us?'
“Understandably, there's an undercurrent of anxiety among those in leadership positions," Mr. Levick said. "Stop the Presses is intended to alleviate some of that anxiety by helping people understand the mechanics of crisis communications.
"We will be posting blog entries that demystify headline crises," Mr. Levick continued. "We'll be dissecting current crisis situations, pointing out what brands and businesses should do next--or should have done first. This kind of analysis will help other executives make better decisions when it comes to handling crisis or, better yet, avoiding it in the first place.”
Levick Strategic Communications protects brands and reputations during the highest-stakes global crises and litigation. Honored as Crisis Agency of the Year by The Holmes Report in 2005, Levick wins the hearts and minds of key audiences with comprehensive campaigns on behalf of clients targeted by regulators, embroiled in litigation, or confronted by hostile movements.
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