AccuWeather.com® Selected as Exclusive Weather Content Provider for Visix®
AccuWeather.com announced today that it will be the sole provider of commercial weather content to Visix, Inc., allowing its unified communications software customers the option to receive current local weather conditions, local five-day forecasts and local weather radar for redistribution on digital signage networks worldwide. The AccuWeather.com content functions as a powerful tool to draw viewers and reduce perceived wait times.
The AccuWeather.com digital signage content modules include current local weather conditions, hourly and five-day forecasts, regional radar, video forecasts, pollen and health indices, and weather trivia, plus sports news, U.S. or world news, business news. Many AccuWeather.com digital signage modules are also available in Spanish.
Digital signage has become an essential element for advertising to captive audiences, but displaying only advertisements can cause viewers to completely tune out the information. The AccuWeather.com modules integrate timely and localized information into digital signage playlists to grab viewer interest.
“Weather is, by its very nature, relevant and dynamic information that draws eyes to the screens again and again. That is why weather consistently gains top audience ratings in all existing media, and why advertisements integrated with weather information in existing media command premium rates, “said Dr. Joel N. Myers, Founder and President of AccuWeather.com. “Now the content that AccuWeather.com has developed will offer to digital signage systems the same attractive power of AccuWeather.”
“Visix has long supported alternate weather delivery services. Identifying AccuWeather.com as our exclusive commercial weather provider, however, enables Visix to provide a more reliable and graphically detailed weather information resource to our clients,” states Sean Matthews, President, Visix, Inc. “Target audiences inundated with rich media content expect to see the high quality, accurate and timely information displayed on electronic signs and digital endpoints. We believe we can exceed viewer expectations with the AccuWeather.com modules,” furthered Matthews.
Distribution of AccuWeather.com content by Visix is effectively immediately. Interested parties should contact Visix at 800.572.4935.
Visix, Inc. (visix.com) designs, develops and supports a suite of software applications that allow users to create, import and manage their communications from anywhere and to deliver those messages to virtually any endpoint. The company offers a digital signage application, a room and event scheduling solution, and applications for targeted messaging to portable devices. Each of these products works independently or can be integrated into scaleable deployments from a single display to large networks. This comprehensive approach to on-time communications – from concept to delivery – provides turnkey systems including software, hardware and distribution accessories, as well as multi-tier support options to manage and maintain dynamic visual communications.
About AccuWeather, Inc. and AccuWeather.com
AccuWeather, The World's Weather Authority®, presents accurate, localized, branded forecasts and severe weather bulletins to over 106 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, and in print. The 113 meteorologists at AccuWeather deliver a portfolio of customized products and services to media, business, government, and institutions, and inform millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content onto more than 20,000 third–party Internet sites, including CNN Interactive, ABC's owned and operated stations, The Washington Post and The New York Times.