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A general election takes place in Ireland on 24 May 2007. The generally dominant Irish political parties - Fianna Fail and Fine Gael - both score poorly with gay voters.
New research reveals that Irish lesbian and gay voters show an above average likelihood to vote Labour in next week's Irish elections.
The research has been carried out by the leading global specialist gay marketing agency Out Now Consulting for Ireland's longest established lesbian and gay media publication, GCN. "This new Out Now research for GCN is a major leap forward in the knowledge base about the lives of Irish lesbians and gay men," according to Ian Johnson, CEO of Out Now Consulting.
"We have analysed in depth a wealth of gay market research data including shopping habits, social attitudes and holiday plans as well as political opinions," said Johnson. "This new research also reveals lesbian and gay demographic market data for the first time and that will prove extremely useful and lead to a far better informed understanding of the market opportunities and social challenges that exist in Ireland's gay communities."
According to the editor of GCN, Brian Finnegan, the survey reveals highly relevant new information about the voting intentions of Ireland's 200,000 lesbians and gay men.
"This is the first time the voting patterns of Ireland's sizeable gay community have been measured and independently analysed," said Finnegan. "They show that politicians have a lot to learn about Irish gays and lesbians."
The full findings of the "Out Now GCN Ireland Gay Community Survey" are to be released next month.
Ireland lesbian and gay voting intentions are as follows:
• Labour 20%
• Greens 16%
• Fianna Fail 11%
• Fine Gael 7%
• Progressive Democrats 6%
• Independent 3%
• Sinn Fein 3%
• Other party 1%
Will not vote 8%
Balance is non-response/don't know
Notes to editors:
Any reference to this information must include the following credit and refer to the data source as: "Out Now GCN Ireland Gay Community Survey", for copyright reasons.
6% of Irish adults are believed to be lesbian or gay. Source: Out Now Consulting, 1994/2005.
About the research
The sample comprises 1191 respondents surveyed from October 2006 to January 2007.
Research data reflects the readership of GCN which is Ireland's most widely read gay media publication. The publication distributes across Ireland with a male skew and a Dublin skew.
Respondents were asked to answer the following question:
Q30. Who do you most intend to vote for in the next General Election? (please select ONE) RESULTS NOTE: INCLUDES SURVEY RESPONSES FROM IRISH RESPONDENTS ONLY
About GCN
GCN (Gay Community News) is Ireland's longest-running national gay publication. It was first published in 1988 and has a remit to educate and inform its readers about political issues, to entertain them, speak about gay culture, and give access to a greater sense of community. It is a high-quality, full-colour magazine with a lifestyle focus. GCN attracts brand advertisers targeting the gay market in areas including men's skincare, cosmetic surgery, consumer electronics, financial services, travel, technology and automotive.
GCN is distributed across Ireland, north and south, and from 2007 in selected UK points.
About Out Now Consulting
Established in 1992, Out Now Consulting is a leading source for gay marketing research and strategy, and is a global gay market agency relied upon by organizations involved with lesbian and gay people. Services include market research, training, advertising, public relations and strategy development.
Out Now clients include Barclays Bank, IBM, Toyota, German National Tourist Office, Qantas Airways, VisitBritain, Lufthansa, South African Tourism and Citibank.
Out Now Consulting is nominated for a 2007 'Images in Advertising' award - for their recent gay advertising campaign for Lufthansa - at next month's Commercial Closet Awards on June 11 in New York City.
For further information please contact:
Ian Johnson, CEO
Out Now Consulting
UK T: +44-(0)20-8123 5288
BE T: +32-(0)2-514 6443
BE M: +32-(0)4737 60886
Brian Finnegan, Editor GCN
M: +353-(0)86 835 3775
T: +353-1-671 0939
T: +353-1-671 9076
About Out Now Consulting
Out Now Consulting (outnowconsulting.com) is a team of specialised marketers with high levels of expertise in understanding the gay and lesbian market. Our more than 15 years experience means we are now the world's most experienced specialists in marketing to lesbian and gay customers.
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info[.]outnowconsulting.com 
