At a Licensing Show, images, graphics, and logos are bombarding attendees from every direction and fighting for even a shred of attention from each dazed participant. For every moment of the NYC Licensing Show, where brands vie to become the next household name, a new medium has emerged to represent the growing population of consumers called mainstream America. The source of the marketing buzz is surprisingly the invisible artistry known to millions throughout the tattoo industry. While it is not surprising at all to find tattoos growing in acceptance through the encouragement of celebrities and sport stars in American society, until now, corporations and the media have been hesitant to follow fearing public rejection. “At this point, it’s simply a case of industry and media catching up with mainstream America. In much the same way that the internet was ahead of its time, the approval of tattoo artwork and tattooing by mainstream America is leading to new opportunities for business partnerships and media representation that did not exist before,” remarks David Bollt, famed tattoo artist and Art Director for TattooJohnny.com/.
In fact, the support of mainstream America for tattooing is quickly scattering into many new venues and creating licensing opportunities. Through the phenomenal growth of tattoo design in society, the observant eye can see the artistry of tattooist on such non-traditional canvasses as t-shirts, CD covers, motorcycles, and band equipment. “With over 1.5 million visitors a month to the TattooJohnny.com website, it is clear that tattooing has gained acceptance with users across the world. Because tattooing traditionally enjoys an exceptionally loyal customer base and shows high growth in the female market, the branding opportunities are beginning to flourish and the media is starting to gain readership by sharing our story. The reason it works so well is that so many people can already see themselves because they have a tattoo or have always want one,” notes Bollt.
As Americans are willing to embrace tattooing as their form of personal expression, the surge of acceptance for tattooing for corporations seeking branding opportunities and the media searching for fresh news is reflected in the interest at the NYC Licensing show. The strong showing of tattoo designs in branding, media, and tradeshows in mainstream industries consumer markets depict the mass strides of companies and media in accommodating public demand and reaching out to the virtually unbranded market.
Striving to insure a successful experience for each person, TattooJohnny.com provides advice and information on “getting the perfect tattoo”, “what to expect getting your first tattoo”, and tattoo test drives.