Release date: 2007-05-16

CellMax Systems to Enhance Security at Major Panamanian Call Center Service Provider

(Newswire Today) —  Ramat-Gan, Israel, 2007-05-16 - CellMax Systems and Multitek sign MOU provide voice-based identification and verification technology to target markets including Panama’s burgeoning contact center industry, financial institutions and security agencies.


Voice biometrics start-up CellMax Systems, Ltd. of Tel Aviv and Multitek Corp., S.A. of Panama City, a major provider of intelligent solutions in Central America, today announced the signing of a Memorandum of Understanding (MOU) for a five-year distribution agreement to supply CellMax Systems’ identification and verification technology to the region’s rapidly growing call center sector. No value was disclosed.

CellMax Systems specializes in highly accurate identification and verification of the human voice for access control. The company’s product suite includes a range of ID management and security applications for the telecom, financial and security markets with unprecedented rates of accuracy* and tailored to individual client needs.

In targeting the call center market, the partners intend to provide improved secure voice-based e-commerce transactions over telecommunications networks. In over-network transactions, voice has shown to be the least invasive, most readily available and the only technology that can be applied over phone lines. CellMax Systems’ technology enables higher levels of identification and verification, but keeps costs low by increasing process automation, raising quality of service and reducing wait time to provide a rapid return on investment (ROI).

Multitek will serve as both local integrator and regional distributor for CellMax Systems’ technology for call/contact centers, with exclusive license in the Panamanian market, and non-exclusive activity in the neighboring markets of Costa Rica and Colombia. Multitek is the official local partner to Cisco, Polaroid, HP, Hyundai, Linux, Olympus, Sharp among others, providing technology to Panama’s burgeoning contact center industry, as well as financial institutions and security agencies.

Eran Singer, VP Sales of CellMax Systems, Ltd., today said, “Multitek is a major force in intelligent solutions provision, telephony, Internet and retail in Latin America and we are honored to join forces with them. Additionally, their active involvement in the Panama Canal Free Zone empowers our partnership with the potential to access regional markets easily.”

Daniel Bettsak, Director General of Multitek Corp., stated, “Adding CellMax Systems’ voice biometrics solution to our range of intelligent solutions means added value to our customers, raising their levels of security and controlling access to sensitive customer data at the most reasonable cost. We’re looking forward to making this solution commonplace in the Latin American contact center space – the fastest growing in the world, serving both the Spanish and English language commercial and financial markets – as well as the security agencies that protect the Panama Canal region.”

* Recent tests of a “moderately secured solution” using National Institute of Standards and Technology (NIST) standards reached a False Acceptance Rate (FAR) of 170% over other market offerings, and a False Rejection Rate (FRR) of 315%, while FAR for its “highly secured solution” was in the infinite of percentages.

About CellMax Systems
CellMax Systems ( is a pioneering Voice Biometrics company that specializes in highly accurate identification and verification of the human voice for access control. The company’s VioMetrics product suite includes a range of ID management and security applications for the telecommunications industry and financial markets, as well as surveillance solutions for intelligence agencies. More than a password replacement tool, CellMax Systems’ technology, which is patented in the US, enables cost-effective fraud prevention and thwarts identity theft, while offering smooth system integration and low-cost implementation. CellMax Systems has a growing client base of global system integrators, telecoms, commercial enterprises, banks, call centers and government agencies. Founded in 2003, CellMax Systems’ headquarters and R&D facilities are located in Tel Aviv, Israel.

About Multitek Corp., S.A.
Multitek Corp., S.A. is a Panama-based provider of intelligent solutions offering solutions for computing, IP telephony, integration, cable, infrastructure, electronic document administration, communication, Internet, identification, etc., operates the largest retail computer store in Panama. The company is the official local partner to Cisco, Polaroid, HP, Hyundai, Linux, Olympus, Sharp and many others. Members of the Multitek board also sit on the board of the Association of Users of the Zone Free of Colon (Asociación de Usuarios de la Zona Libre de Colón or the Colon Free Zone), a global logistic and financial center located at the Atlantic gateway to the Panama Canal.


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